Marketing and Social Media Intern

Traverse City, MI (On-site)

$13/hr – $14/hrIntern/New GradPart time

Posted 2 months ago

Job Summary

Support the Lakes And Grapes marketing engine by collaborating with the owner on strategy, content creation, and community events, while gaining hands-on exposure to merchandising, retail operations, and branding.

  • Content & Social: Produce and curate content for Instagram, TikTok, and email campaigns across multiple digital platforms.
  • Events & Growth: Assist with events, collaborations, and brand-building initiatives to drive community engagement.
  • Operations & Merchandising: Learn retail/ecommerce operations, product displays, and visual merchandising to support store and online experiences.

Job Description

Responsibilities

  • Work side-by-side with the owner on marketing strategies, social media planning, and creative campaigns.
  • Create and curate engaging content for Instagram, TikTok, email campaigns, and other digital platforms.
  • Assist with content creation including photography, video, Reels, Stories, and behind-the-scenes footage.
  • Help organize and execute community events, Walk Club, winery collaborations, and seasonal promotions.
  • Gain experience in fashion merchandising including product displays, inventory, launches, and visual merchandising.
  • Learn the behind-the-scenes of running a retail and ecommerce apparel brand.
  • Assist with email marketing campaigns, SMS marketing, and social media scheduling platforms.
  • Work with design tools such as Canva and Adobe Creative Suite to help create graphics, marketing materials, and branded content.
  • Assist with online order fulfillment, store operations, and customer experience.
  • Collaborate with the Lakes And Grapes team on brainstorming, creative ideas, and brand growth initiatives.

Requirements

  • College student or recent graduate (preferably in Marketing, Fashion, Business, Communications, Entrepreneurship, or a related field)
  • Passion for social media, marketing, fashion, and the Lakes And Grapes lifestyle
  • Creative, outgoing, detail-oriented, and excited to learn
  • Strong communication and interpersonal skills
  • Comfortable creating photo and video content for social media
  • Someone who thrives in fast-paced, collaborative environments
  • Self-motivated with a willingness to jump in and help wherever needed
  • Excited about entrepreneurship, branding, events, and community building
  • Positive attitude with a strong work ethic and eagerness to grow professionally

Benefits

  • Employee discount
  • Flexible schedule
Lakes and Grapes logo

Lakes and Grapes

Deeply rooted in the adventures and lifestyle of Northern Michigan living, Lakes and Grapes is designed to inspire people to get out and enjoy all things Lakes, Grapes, and Midwestern living. Lakes and Grapes is a premium Great Lakes region brand, representing the ideals and aspirational qualities of classic Lakes and Grapes living: optimism, community, adventure, and infinite possibilities. The Lakes and Grapes brand encompasses clothing, travel guides, stories and community involvement, all designed to encourage a balance of tourism, adventure, health, and self, all through the lens of life surrounded by Lakes and Grapes.

Founded in 2016
Traverse City, Michigan, USA
5 employees (3 in marketing)

Salaries

Posted range

$13/hr – $14/hr

Taken straight from the job posting.

See all Lakes and Grapes salaries

Marketing Team

Marketing Team Size
2 (40% of company)

Traffic Signals

Monthly Visitors
600
Traffic Source Mix
Search
32.3%
Direct
42%
Referral
12.7%
Social
10%
Paid
1.9%

Headcount Trend

Current headcount: ~4
Lakes and Grapes logo

Marketing and Social Media Intern

Lakes and Grapes · Traverse City, MI · On-site