Marketing - Senior Director of Creative, Digital & Marketing Systems
USA (Remote)
Posted 15 hrs ago
Job Summary
Own AI-driven marketing initiatives and the marketing tech stack, leading AI adoption across content, campaigns, personalization, and workflow automation while enforcing responsible AI usage and brand guardrails.
- Lead and scale AI-enabled marketing workflows and tools
- Collaborate with GTM teams on content strategy, optimization, and conversions
Job Description
Responsibilities
- AI-Powered Marketing Efficiency
- Lead Aline's adoption of AI tools across the marketing function — identifying where AI can meaningfully accelerate content creation, campaign execution, personalization, and workflow automation
- Stay ahead of the evolving AI and answer engine optimization (AEO) landscape and bring concrete recommendations to marketing leadership
- Set standards for how AI is used responsibly within the marketing function, with clear quality controls and brand guardrails
- Marketing Systems & Technology
- Own Aline's marketing technology stack — including marketing automation, campaign tooling, and integrations with the CRM (Salesforce)
- Ensure systems are configured to support efficient campaign execution, accurate tracking, and clean data flows into GTM reporting
- Serve as the primary marketing stakeholder for tech stack decisions, vendor relationships, and tool evaluations
- Creative & Design
- Own Aline's creative output including brand design, sales collateral, product marketing assets, event materials, and campaign creative across all formats
Requirements
- 10+ years of progressive experience in creative, digital marketing, or marketing leadership within B2B SaaS, with meaningful exposure to marketing technology and systems
- High creative standards and a strong portfolio of brand, campaign, and digital work
- Fluency with marketing automation platforms (HubSpot or equivalent) and CRM integration (Salesforce); you don't need to be an admin, but you need to know how the pieces fit together
- Proven experience adopting and scaling AI tools to accelerate marketing workflows: content, creative, campaign operations, or analytics
- Experience managing web development and creative functions, including agency relationships
- Experience in a PE-backed or high-growth environment preferred
- Senior living, healthcare technology, or vertical SaaS experience a plus but not required
- Bias toward action - you see inefficiency and fix it; you see a creative gap and fill it
- Collaborative and cross-functional by nature; you build systems and assets that serve the entire GTM team, not just marketing
- High ownership mentality; you set the standard for the team and hold it
Preferred
- Experience in a PE-backed or high-growth environment preferred
- Senior living, healthcare technology, or vertical SaaS experience a plus but not required
Aline
Aline provides a senior living operating system created to meet the industry’s most complex challenges – in a single software platform. The company serves sales, operations, and clinical teams in more than 5,700 communities across the senior living, post-acute, and home care sectors. The Aline senior living operating system increases efficiency, delivers performance gains, and connects residents, staff and family members with industry-leading CRM, marketing automation, financial, reporting and care solutions.
Salaries
Posted range
$180K/yr – $200K/yr
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