Responsibilities

• Support copywriting and creative direction for various marketing deliverables (e.g., presentations, collateral, digital content)
• Key contributor to the development of marketing strategies; implements marketing strategies, plans and tactics for a variety of BCBSA national programs
• Support the facilitation of the B2B Marketing Collaborative
• Respond to a variety of ad hoc internal and Plan requests in a timely and professional manner, including taking a leadership role in tracking work and results for reporting
• Ensure content is fresh on our Sales Support Toolkit, e.g., either soliciting new content and/ or developing it, posting content and tracking quantifiable results
• Participate in brainstorming for larger scale, team-based projects

Requirements

• Education - Required Bachelor's Degree in marketing, communications, new media or related field; or equivalent work experience
• Experience - Required 5+ Years marketing/communications planning and implementation, preferably in Healthcare
• Knowledge Skills and Abilities - Proficiency with Microsoft Office
• Knowledge Skills and Abilities - Project management skills
• Knowledge Skills and Abilities - Oral and written communication skills
• Knowledge Skills and Abilities - Demonstrated analytical and problem solving skills
• Knowledge Skills and Abilities - Demonstrated ability to develop and execute results-driven communications that promote business strategies
• Knowledge Skills and Abilities - Knowledge of grammar and composition principles to create effective writing for diverse audiences

Preferred

• A minimum of five years marketing/communications planning and implementation preferably in Healthcare
• Experience writing for a variety of communication vehicles including websites, multimedia, and print and online collateral; and market-facing communications
• Experience collaborating with internal business partners to ensure alignment and integration of key messages
• Promotional writing skills
• Previous experience in content marketing
• Relevant industry experience, including experience in marketing/sales support at health care/insurance company, consultancy/brokerage, or similar experience in a related industry (e.g., financial services)Experience identifying and integrating secondary research to drive marketing communications strategy development

Benefits

• We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching , lifestyle spending account and many other benefits to eligible employees.