Marketing and Research Specialist

Responsibilities

• Marketing and Research Specialist, Rochester, NY At Christa Construction, we build more than projects, we build relationships, strong teams, and spaces that make a lasting impact in the communities where we work. We’re looking for a driven Marketing and Research Specialist to join our team in Rochester. The Marketing and Research Specialist is responsible for coordinating marketing activities, creating engaging content, supporting trade shows and networking events, and maintaining consistent brand messaging across various platforms. This is a fully onsite role located in Rochester, NY.
• Conduct market research to identify industry trends, competitor activity, client prospects, and potential project opportunities that support strategic business development initiatives.
• Prepare concise reports and market analyses to provide actionable insights for leadership and the business development team.
• Produce monthly drone footage compilations and deliver supplemental footage as required.
• Provide additional support to the business development and marketing team with other tasks as needed.
• Maintain and update marketing databases ensuring information is accurate, current and readily accessible.
• Assist in the development, tracking, and administration of annual marketing and business development budgets.
• Coordinate employee volunteer initiatives by organizing participation, tracking involvement and promoting community engagement activities.
• Maintain and update the company website with current project profiles, company news, and other relevant marketing content to ensure an accurate and engaging online presence.
• Manage internal communications, including the corporate newsletter.

Requirements

• Proficiency in MS Office Suite, specifically Outlook, PowerPoint, Word and Excel.
• Proficiency in Adobe Suite, Canva and other software programs.
• Experience maintaining social media content.
• Proficiency with CRM.
• Ability to learn/engage with multiple software platforms and/or systems.
• Exemplary reporting, presentation, planning and time management skills.
• Excellent oral and written communication skills.
• Detail oriented with the ability to manage multiple priorities in a fast-paced environment.
• Ability to multitask, organize and prioritize daily workload.
• Strong organizational skills.

Benefits

• Christa offers a competitive benefits package including:
• Comprehensive Medical, Dental & Vision Coverage
• 100% Employer-Paid Life and LTD Disability Insurance
• 401(k) with 50% Company Match
• Paid Time Off
• Paid Company Holidays