Marketing Representative - La Jolla, CA

San Diego, CA (On-site)

$94K/yr – $150K/yrFull time

Posted 7 weeks ago

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Job Description

Associates at California Bank & Trust work in a relationship-centered culture where they are provided with the tools, training, and opportunities to build the best possible relationships with our clients and with each other. Our workplace culture values each associate’s unique experiences, background and perspectives and provides a collaborative environment for all employees to grow and thrive.    
As a premier California-focused financial services company dedicated to serving its communities, families, and businesses (small, mid-sized and large), CB&T has been active for 70 years and has more than 80 full-service branch offices across the state. This dedication has helped the bank earn recognition as a perennial powerhouse in yearly voting for “Best Bank” and “Best Commercial Bank” from the readers of San Diego Union-Tribune and Orange County Register. Additionally, as a division of Zions Bancorporation, the bank has collected multiple Greenwich Excellence Awards for “Overall Client Satisfaction” in Small Business & Middle Market Excellence Awards.  
We are looking for a Marketing Representative to join our team in La Jolla, CA. 
Essential Functions:
  • Develop and execute comprehensive and innovative marketing plans for California Bank & Trust to drive brand growth, engagement and ROI.
  • Create, implement, administer, and/or evaluate marketing programs and project for either the overall marketing function or within an assigned specialty area.
  • Plan, develop, and promote bank products and services.
  • Support the marketing strategy team with managing integrated campaigns and sponsorships and event planning.
  • Collaborate with cross-functional teams, including Cross-Affiliate Marketing, sales, product development, and customer service, to align marketing strategies with organizational goals.
  • Leverage digital marketing channels, such as social media, email campaigns, and online advertising, to enhance brand visibility and engagement.
  • Monitor and report on campaign effectiveness, providing actionable insights to refine future strategies.
  • Stay current with industry best practices and emerging marketing technologies to maintain a competitive edge.
  • Develop and maintain relationships with community partners and external stakeholders to support local marketing initiatives.
  • Analyze trends, consumer behavior and competitor activities to identify growth opportunities.
  • Recommend, implement, and coordinate programs and policies relative to product design, pricing, marketing research, strategy, advertising, sales, incentives, market area development, and/or product and services acceptance.
  • Develop marketing materials.
  • Ensure all marketing activities comply with relevant banking regulations and company policies.
  • May serve as a marketing liaison with internal departments or external agencies to achieve marketing objectives.
  • May oversee an assigned marketing budget.
  • Perform other duties as assigned.
Qualifications:
  • Typically requires a bachelor’s degree in business, marketing or a related field and 6+ years of marketing or related experience.
  • Advanced knowledge of Word, Excel and PowerPoint.
  • Advanced organizational and communication skills.
Benefits:
  • Medical, Dental and Vision Insurance – START DAY ONE!
  • Life and Disability Insurance, Paid Paternal Leave, and Adoption Assistance
  • Health Savings (HSA), Flexible Spending (FSA), and dependent care accounts
  • Paid Training, Paid Time Off (PTO), and 11 Paid Federal Holidays
  • 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
  • Mental health benefits, including coaching and therapy sessions
  • Tuition Reimbursement for qualifying employees
  • Employee Ambassador preferred banking products
This position is eligible to earn a base salary in the range of $94,000 – $150,000 annually depending on job-related factors such as level of experience and location
California Bank & Trust logo

California Bank & Trust

Since 1952, California Bank & Trust (CB&T) has been helping Californians grow and prosper. CB&T has more than $12 billion in assets and more than 80 branch offices throughout the state, making it one of California's leading banks. A variety of financial services are offered by CB&T, including commercial banking, small business lending, treasury management, international banking and wealth management. We are proud of our core values that inspire us to continuously push the boundaries of what we can accomplish. In addition, we are proud of our highly professional and experienced bankers with regional market knowledge. Our Vision:Creating California's best banking relationships. Our Mission:We champion the people and the businesses building California, through our team of knowledgeable bankers and custom financial solutions. Our Values: - Build lasting relationships - Strengthen our communities - Thrive as a diverse team - Act as owners To learn more, visit www.calbanktrust.com. A division of Zions Bancorporation, N.A. Member FDIC

Founded in 1952
San Diego, California, USA
1.4K employees