Responsibilities

• Lead integrated marketing campaigns for assigned Casablanca and Bloom Books titles, building awareness before publication and creating multiple meaningful consumer touchpoints at launch.
• Develop and execute publicity strategies, pitch national, trade, and consumer media, pursue “most anticipated” and “best of” coverage, and create press materials including releases, Q&As, and sell sheets.
• Plan and implement author tours, bookstore events, conventions, festivals, and conference appearances in partnership with authors, the romance marketing team, retail marketing, and booksellers.
• Develop influencer strategies and title-specific organic social plans that reach romance readers across social and web platforms.
• Help shape and execute organic content for Casablanca and Bloom Books imprint channels, supporting launches, promotions, author news, retail moments, backlist opportunities, and community engagement.
• Identify relevant trends and cultural moments and translate them into timely, brand-appropriate content that strengthens the imprints and their authors.
• Partner with digital and retail marketing teams on consumer advertising, landing pages, lead-generation programs, campaign testing, and other initiatives designed to grow awareness and sales.
• Collaborate with sales and retail marketing on preorder campaigns, account exclusives, signed-copy programs, retail placement, annual promotional planning, and opportunities that connect frontlist and backlist titles.
• Build strong, trusted relationships with assigned authors; align campaigns with their goals, communicate plans and results clearly, and provide guidance on platform development and the publishing process.
• Present marketing plans at Sales Conference and contribute marketing and publicity strategy for prospective authors, acquisitions meetings, and author presentations as needed.

Requirements

• A bachelor’s degree or equivalent combination of education and relevant professional experience.
• At least five years of experience in book publishing marketing or publicity, entertainment or media marketing, or a related consumer-facing field; experience marketing romance books is strongly preferred.
• A demonstrated ability to develop and execute integrated campaigns across publicity, social media, influencers, events, advertising, digital marketing, and retail channels.
• Experience with media-pitching and relationship-building skills, with the ability to identify compelling angles and communicate effectively with national, trade, and consumer outlets.
• A strong understanding of romance readers, online book communities, social platforms, influencer ecosystems, and the retail landscape.
• Excellent writing, presentation, communication, and project management skills, with sharp attention to detail and the ability to manage multiple campaigns and deadlines at once.
• A collaborative and solution-oriented approach, with the confidence to lead projects, contribute ideas, and work effectively across teams.
• Flexibility, curiosity, sound judgment, and enthusiasm for working in a fast-moving, entrepreneurial publishing environment.

Benefits

• Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription Drug Insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account, 401(k), Short- and Long-Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.