Responsibilities

• Develop and execute dynamic, creative, and results-driven marketing and publicity campaigns for 40–50 titles per year, with a focus on MBS, health, and pop culture.
• Create tailored marketing and publicity plans with clear goals at both the title and list level.
• Confidently pitch lead titles to targeted media outlets and cultivate strong relationships with key print, online, and broadcast media contacts.
• Collaborate with external publicity partners when appropriate.
• Write press releases, build media lists, develop media kits, and secure meaningful and strategic PR coverage.
• Communicate media coverage to authors, agents, and internal teams in a timely, enthusiastic, and professional manner.
• Lead audience-focused marketing strategies for wellness communities, pop culture fandoms, and trend-driven enthusiast groups.
• Foster and grow engaged communities around core MBS, health, and pop culture categories.
• Build strong relationships with authors, agents, influencers, and internal stakeholders to generate excitement for upcoming titles.
• Develop and oversee paid and organic social media strategies for assigned titles.
• Create A+ content and other marketing assets as needed.
• Collaborate with the broader marketing team on umbrella campaigns and influencer partnerships.
• Stay current on emerging trends in social media, wellness, and pop culture, bringing insights that help inform and evolve marketing strategy.
• Travel to trade shows, conventions, and author events as needed.

Requirements

• Bachelor’s degree preferred.
• 3+ years of experience planning and executing marketing and publicity campaigns, preferably in publishing.
• Strong knowledge of media, public relations, and book publishing practices.
• Exceptional written and verbal communication skills.
• Highly organized with excellent time-management and multitasking abilities.
• Proven ability to work collaboratively with Publishing, Sales, and Author teams.
• Experience supporting author care and communications.
• Creative thinker with a strong interest in digital marketing and innovative campaign execution.
• Willingness to learn, adapt, and evolve with organizational and industry changes.

Preferred

• Familiarity with Mind, Body, Spirit, health, and pop culture communities and audiences.
• Knowledge of the art, craft, and design market.
• Experience with enthusiast or fandom-driven audiences.
• Proficiency with Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box/Dropbox.
• Relationships with independent bookstores a plus.

Benefits

• Generous paid time off, paid holidays, and summer Friday afternoons.
• Generous health benefits, including medical insurance, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, and more.
• 401(k) benefit plan with discretionary contribution matching by employer.
• Short and Long-Term Disability Insurance, Life/AD&D Insurance.
• Full-time employees are eligible for our comprehensive benefits program.