Responsibilities

• Develop the vision and direct the overall marketing, advertising, communications, and public relations strategies for Turtle Bay Exploration Park and the Sheraton Redding Hotel at the Sundial Bridge in support of short- and long-term organizational goals, attendance objectives, and revenue projections.
• Lead, develop, and manage the Marketing & Public Relations team, including establishing priorities, assigning workloads, overseeing performance, supporting professional development, and ensuring successful completion of departmental projects and campaigns.
• Develop and execute integrated marketing campaigns for major exhibitions, events, educational programs, fundraising initiatives, membership, hospitality offerings, and other organizational activities.
• Lead marketing efforts for major attendance- and revenue-generating events and exhibitions, developing strategies to reach new and returning audiences through regional and destination marketing.
• Personally contribute to the execution of marketing initiatives, including digital advertising, social media, website content, email marketing, advertising creative, photography, videography, video editing, copywriting, and other content development as needed.
• Plan, manage, and optimize paid advertising campaigns across digital and traditional platforms, which may include social media, search, streaming television/video, broadcast television, radio, print, outdoor advertising, and other emerging platforms.
• Monitor campaign performance and audience data, using analytics and marketing research to evaluate effectiveness, optimize advertising investments, understand audience behavior, and inform future marketing strategies.
• Facilitate marketing research to assist the organization in developing and sustaining public programming that is integrated with Turtle Bay’s mission, vision, and audience needs.
• Collaborate with departments throughout the organization to develop appropriate marketing and communications strategies for exhibitions, events, programs, fundraising, membership, hospitality, education, and other organizational priorities.
• Maintain current knowledge of Turtle Bay programs, events, exhibitions, visitor experiences, and organizational initiatives to ensure marketing and communications accurately and effectively represent the Park.

Requirements

• Bachelor’s degree in marketing, communications, public relations, advertising, business, or a related field, or an equivalent combination of education and relevant professional experience . Master’s degree desirable.
• Minimum six (6) years of progressively responsible professional experience in marketing, advertising, communications, or public relations.
• Demonstrated experience developing and executing integrated marketing campaigns across digital and traditional channels.
• Experience managing marketing staff, creative teams, vendors, agencies, or other contributors strongly preferred.
• Experience managing paid advertising campaigns and marketing budgets strongly preferred.
• Professional experience with photography, videography, graphic design, creative production, or content development strongly preferred.
• Excellent written and oral communication skills and demonstrated public speaking ability.
• Strong leadership and team-management skills, with the ability to establish priorities, delegate effectively, provide direction and feedback, and develop staff.
• Excellent project-management and organizational skills, including the ability to independently manage multiple campaigns, projects, deadlines, budgets, vendors, and organizational priorities simultaneously.
• Strong strategic thinking, creative problem-solving, judgment, and decision-making skills.

Preferred

• Master’s degree desirable.
• Experience managing marketing staff, creative teams, vendors, agencies, or other contributors strongly preferred.
• Experience managing paid advertising campaigns and marketing budgets strongly preferred.
• Professional experience with photography, videography, graphic design, creative production, or content development strongly preferred.
• Photography, videography, and video-editing experience strongly preferred.
• Squarespace experience preferred.