Responsibilities

• Under the direction of the Marketing and Development Manager, this person is responsible for a variety of tasks related to the promotion of library services and programs, special events, projects, and outreach. Employees will acquire skills needed through on-the-job training. This individual performs related and other work as required.
• Assist with the promotion of library services, resources and programs.
• Assist in the production of Marketing and promotional materials including posters, flyers, digital images, and social media content.
• Ensures that Shreve Memorial Library branding guidelines are adhered to in order to maintain library branding.
• Assist in the preparation of Marketing reports and maintenance of records.
• Gathers data pertaining to media mentions, public relations value, marketing trends, etc.
• Answers routine questions and responds to inquiries from staff and the public related to the promotion of library resources, services, and programs via telephone, e-mail, or in person communication.
• Serves as a member of the Outreach team and represents Shreve Memorial Library at and attends community functions and outreach events.
• Assist with planning and placement of marketing and advertising.
• Serves on Library Committees as appropriate and attends meetings of appointed committees.

Requirements

• High school diploma or equivalent.
• Must be proficient in various software packages in a Windows environment including Microsoft Word, Excel, PowerPoint and Outlook.
• Knowledge of Current technology
• Techniques and methods (including the use of graphics) for producing and disseminating information
• Read and understand the format of library materials and their usage by patrons
• Effectively promote the library system and its services, programs and initiatives
• Learn and follow library principles, policies and procedures
• Understand and follow written and oral instructions
• Use resourcefulness, tact, courtesy, and respect to communicate effectively, orally and in writing, on the phone and in person, with supervisor team, co-workers, and the public
• Work well with the public, department heads, supervisor and other staff members

Preferred

• Experience in Marketing, Social Media, Public Relations, Communications, or related field.
• Successful completion of college coursework in Marketing, Social Media, Public Relations, Communications or related field.
• Associate or Bachelor’s Degree from an accredited university or college in Public Relations, Marketing, Communications, or related field.
• Experience in video production and/or content creation.