Responsibilities

• Create strategy and win themes for project pursuit deliverables including qualification statements, proposals, and presentation materials by leading pursuit teams and writing, editing, and graphic layout of the documents meeting all requirements, deadlines, and delivering the highest level of quality.
• Guide, coach, and manage the strategy and development of teams preparing for oral interviews as well as the materials used in delivering the presentations.
• Lead the development, writing and creation of custom marketing materials and deliverables such as brochures and other collateral materials to generate client focused messaging, visibility and brand awareness for the company in the local marketplace.
• Write regional marketing strategic plans, schedule and coordinate goals/objectives/tactics, work with regional teams and corporate integrated marketing representative to identify strategic markets, raise brand visibility and increase profitable wins.
• Lead and create marketing deliverables as identified in the regional marketing plan by crafting custom content for each local initiative, which can include social media, video content, press releases, on-site story generation, photography, signage, award submissions, web development (including regional pages) and more as identified, that meet the marketing directives defined in collaboration with the regional stakeholders.
• Engage clients serving as the local marketing expert by planning and delivering a variety of marketing experiences in the region including corporate events, project events, thank you gifts, client correspondence and proof of outcomes (storytelling to span construction and project completion).
• Make recommendations on the appropriate marketing strategy and deliverables to meet the needs of the region, using creativity and a strong knowledge of the marketplace.
• Using similar strategies and skills as outlined above, demonstrate a commitment to each project and work effectively to get the job done under all circumstances; ensuring that deliverables meet or exceed expectations and agreed-upon deadlines.
• Participate in corporate strategic planning, marketing department strategy, and marketing-team based initiatives as appropriate to support corporate objectives of growth, brand awareness and message consistency.
• Work within the marketing department to engage corporate marketing in establishing a unified brand look/feel, corporate messaging and shared storytelling, especially partnering with integrated marketing representative to balance regional presence with other company and regional campaigns.