Marketing and Promotions Lead

Responsibilities

• Responsible for ensuring the Championship achieves its corporate hospitality and ticket sales revenue, quality of service, and profitability objectives established by the PGA of America and Host Club.
• Lead the fulfillment of ticket sales, marketing, and promotional strategy for the Championship, while working closely with the Championship local/regional Media/Public Relations agency of record.
• Assist with Club and Community relations where requested by Championship Director.
• In addition, this position assists the Championship Sales Committee and Corporate Hospitality Sales/Service Staff in the direct sales and servicing of Corporate Hospitality packages and other Championship assets.
• Develop and implement marketing and promotions campaigns, along with the Championship Director, and/or PGA contracted marketing agencies, to enhance Championship sales and overall multi-channel marketing strategies.
• Work with Creative Services to manage the fulfillment of all channel marketing assets for the Championship.
• Liaise with local organizations such as the local PGA Section, local Convention & Visitors Bureau, and various other organizations to create and activate approved sales initiatives and promotional campaigns.
• Development and activation of approved local corporate partnerships to grow both quality and quantity of ticketing database, and ultimately sales from it.
• Direct and assist in engaged communication to Corporate Hospitality/Club Member/Ticket Holders on e-newsletters and other communications to keep guests completely informed on all aspects of the event including procedures, event schedules, spectator information, and on-site amenities.
• Assist in the strategy development and implementation on a local level approved social media efforts for the Championship.

Requirements

• Bachelor’s degree (B.A.) in sports marketing, business or hospitality management or related major.
• Four years sales and marketing experience.
• Must be comfortable with customer interaction with CEO’s, Marketing Directors and Event Planners for local, national and international companies
• Must have knowledge of sales management techniques.
• Knowledge of the golf industry is preferred.
• Ability to identify and execute sales and marketing strategies and activities.
• Ability to monitor client needs and take appropriate action.
• Ability to foster strong relationships and build a sense of team commitment.
• Ability to set targets, design growth plans and capture new business.
• Ability to utilize an awareness of industry marketing and ever-changing corporate hospitality and entertainment trends.