Marketing & Promotions Assistant (temporary, part-time)

Lowell, MA (On-site)

Salary Not AvailableEntry LevelPart time

Posted 4 weeks ago

Job Summary

Own the in-game and student marketing for home athletic events, driving attendance, promotions, and fan experience while leading a team and managing the River Hawk Rewards program and Jr. River Hawks Kids Club initiatives.

  • Owns end-to-end in-game marketing, promotions, and fan experience for home athletic events.
  • Leads student marketing staff, River Hawk Rewards, and Jr. River Hawks Kids Club initiatives.

Job Description

Responsibilities

  • Develop, implement and execute a marketing strategies for home athletic events, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience including direct sport oversight
  • Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with spirit squads.
  • Oversight and management of River Hawk Rewards student reward platform and efforts aimed at increasing student attendance
  • Assist with social media marketing efforts and in-game activation
  • Management and oversight of student marketing staff for scheduling, game duties and sport assignments
  • Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club
  • Perform other duties and responsibilities as assigned

Requirements

  • Bachelor’s degree from an accredited institution
  • Prior experience in marketing (athletics or business), game management or promotions
  • Proficiency in the use of Adobe Creative Suite and social platforms
  • Must possess excellent oral and written communication skills
  • Ability to work evenings and weekends on a flexible schedule

Preferred

  • Prior marketing experience working directly with coaches and teams
  • Effective customer service, communication, interpersonal and public relations skills
  • Experience working effectively in diverse environments
  • Experience working with an athletic department and grassroots marketing efforts

Benefits

  • Benefit Status: Non-Benefited – Non-Union
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Pair-up Program, UMass Lowell

The UMass Lowell Pair-up Program was founded BY students and FOR students. The reason we started such journey is because we believe the betterment of mankind should be achieved by understanding and empowerment through EACH OTHER. And we believe that it is vital to inspire and enable our younger generations because they all have this intrinsic desire to be great and make the difference. In order to do that, they need to SEE the world with their own eyes first and then they can UNDERSTAND what they saw. With both the experience and understanding, they will have a deeper knowledge of the people and the world, which will help them MAKEING a POSITIVE IMPACT one day. Our mission is to:1,help International Students overcome language barrier and blend into American culture for a better study experience and achieve success;2,help Domestic Students gain insights into different cultural values and world views, and ready themselves for a globalized working environment;3, introduce cultural inclusiveness into the UMass Lowell community.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Social
2.8%
Paid
1.2%
Pair-up Program, UMass Lowell logo

Marketing & Promotions Assistant (temporary, part-time)

Pair-up Program, UMass Lowell · Lowell, MA · On-site