TRULY FREE HOME – Marketing Project Manager 

Job Title: Marketing Project Manager
Company: Truly Free Home, Inc.
Department: Marketing
Reports To: Director of Marketing
Location: Remote or Hybrid (Traverse City, MI)
Compensation: $90,000 - 100,000 annually

Does This Sound Like You?

You Run the Engine, Not Just the Projects

• You don’t see project management as task tracking. You see it as building and operating the system that drives revenue. You ensure marketing doesn’t just plan well—it executes with precision.

You Think Like an Operator, Not a Coordinator

• You understand how Paid, Organic, Affiliate, Lifecycle, CRO, Dev, and SEO all connect. You can zoom out to see the full business and zoom in to ensure every detail is right.

You Create Clarity Where There Is None

• You bring structure to fast-moving environments. You define timelines, priorities, and ownership so that teams can move faster with confidence.

You Hold the Standard

• You are the person who ensures that what gets launched is not rushed, misaligned, or incomplete. You protect the brand, the customer experience, and the business.

Position Summary
The Marketing Project Manager is an operator responsible for overseeing the execution of all marketing initiatives across Truly Free Home.  This role owns the systems, workflows, and cross-functional alignment required to bring campaigns, funnels, and growth initiatives to life. You will work across every marketing function, Paid, Organic, Affiliate, Lifecycle, CRO, Dev, Funnel, and SEO to ensure that strategy translates into execution and execution drives measurable results.

This is not a coordination role. This is a leadership role responsible for operationalizing the marketing organization into a high-performance, revenue-driving engine.

Key Responsibilities
1. End-to-End Marketing Execution Ownership

• Oversee execution of all marketing initiatives including:
  
  • Campaign launches (seasonal, promotional, evergreen)
  • Product launches
  • Funnel builds and optimizations
  • Content and SEO initiatives
• Ensure every initiative moves from concept → execution → launch without breakdowns
• Maintain visibility across all active and upcoming projects

2. Cross-Functional Marketing Integration

• Serve as the central point of coordination across:

• • Paid Media
  • Organic & Social
  • Affiliate & Influencer
  • Lifecycle (Email & SMS)
  • CRO
  • Dev & Engineering
  • Funnel Builders
  • SEO / Content
• Ensure alignment across:
  
  • Messaging
  • Offers
  • Creative direction
  • Launch timing
• Eliminate silos and ensure teams are operating from a unified plan

3. Campaign & Launch Management

• Build and manage detailed timelines for all campaigns
• Ensure all deliverables (copy, creative, dev, tracking) are completed on time
• Lead launch readiness processes across all channels
• Drive accountability across teams to meet deadlines and quality standards

4. Funnel & Landing Page Production Oversight

• Own the end-to-end funnel production process:
  
  • Offer outline
  • Copy development
  • Design execution
  • Development
  • QA and launch
• Ensure pages are built with CRO best practices and brand alignment
• Improve speed and quality of landing page production

5. Creative & Offer Alignment

• Ensure all marketing outputs align with:
  
  • Brand standards
  • Campaign strategy
  • CRO insights and learnings
• Partner with Creative, CRO, and Marketing leadership to ensure consistency and performance across channels

6. SEO & Content Project Management

• Own the execution of SEO strategy through project management
• Manage blog production, content updates, and optimization timelines
• Ensure alignment with keyword strategy and traffic goals
• Track execution against traffic growth targets

7. Marketing Operations & Workflow Optimization

• Build and maintain marketing workflows (Monday.com or equivalent)
• Define clear processes for:
  
  • Campaign planning
  • Funnel production
  • Creative development
• Improve efficiency, reduce friction, and increase output across teams
• Establish production capacity and realistic timelines

8. Quality Control & Performance Readiness

• Own QA processes across:
  
  • Landing pages
  • Campaign assets
  • Tracking and links
• Ensure all launches meet brand and performance standards
• Minimize errors and last-minute changes

9. Visibility, Reporting & Accountability

• Provide clear visibility into:
  
  • Project timelines
  • Risks and blockers
  • Team capacity
• Ensure every initiative has:
  
  • Defined owner
  • Clear deliverables
  • Measurable outcomes
• Partner with leadership to ensure execution aligns with revenue goals

Success in This Role Looks Like

• Marketing initiatives launch on time, fully aligned, and high-quality
• Cross-functional teams operate with clarity and shared priorities
• Funnel and campaign production becomes predictable and scalable
• Bottlenecks are proactively identified and resolved
• SEO and content initiatives are consistently executed
• The marketing team operates as a cohesive, high-performing system

Key Metrics & Performance Indicators

• On-time launch rate across campaigns and initiatives
• Funnel and landing page production velocity
• Reduction in errors, rework, and missed deliverables
• Cross-team alignment and execution efficiency
• SEO output and traffic growth
• Speed from concept → launch
• Contribution to overall marketing efficiency and revenue execution

Core Competencies

• Senior-Level Project Management & Operations
• Cross-Functional Leadership
• Systems Thinking & Process Design
• Strategic Execution
• High Attention to Detail
• Strong Communication & Accountability
• Ability to Manage Complexity at Scale

Why This Role Matters

As Truly Free Home continues to scale, the difference between growth and stagnation is execution.
This role ensures that:

• Strategy does not sit idle
• Teams are not working in silos
• Campaigns are not delayed or diluted

The Marketing Project Manager transforms marketing from a collection of moving parts into a unified, high-performance engine, one that delivers consistent, measurable revenue growth.