Coordinate the planning, scheduling, and execution of integrated marketing campaigns supporting customer growth, engagement, and retention.

• Coordinate the planning, scheduling, and execution of integrated marketing campaigns supporting customer growth, engagement, and retention.
• Serve as the primary operational point of contact for Lines of Business project intake and ensure alignment with quarterly planning set by the Sr Manager, Segment Marketing – HCO.
• Manage the development and completion of creative briefs in collaboration with the Sr Manager, Segment Marketing – HCO and internal stakeholders.
• Manage project plans, timelines, workflows, budgets, and task assignments across creative, digital, web, analytics, and sales teams.
• Track status of all active marketing projects, campaigns, and deliverables; proactively identify risks, dependencies, and roadblocks.
• Facilitate project handoffs, kickoffs, and review cycles to ensure clarity of goals, messaging, assets, and timelines.
• Support project intake processes, prioritization frameworks, and resource allocation.
• Collaborate closely with creative, web, digital, events, and sales teams to ensure timely and accurate delivery of assets, content, and campaign components.
• Provide meeting summaries, project progress reports and documentation, milestone tracking, and follow-up communications for LOB marketing initiatives.
• Help resolve project questions, clarify ownership, and escalate issues appropriately when timelines, deliverables, resources, or approvals are at risk.