Responsibilities

• Own the development and ongoing management of the dealer-facing value proposition, lead development and execution of the Lennox Annual Playbook, partner with cross-functional teams to translate the brand marketing strategy into effective sales support tools and dealer initiatives, assist in the management of dealer channels like social platforms.
• Under general supervision, creates commercialization plans and marketing materials that effectively describe and promote our B2B value proposition.
• Lead a collaborative effort to finalize core B2B messaging with agency partners, and Marketing leadership.
• Key marketing liaison to support the new business development and national accounts sales teams.
• Increase brand consistency through creation and updating of messaging repository to maintain consistent language across all business units.
• Coordinate the creation and placement of advertising in various media including the external and internal facing websites.
• Work with agency partners and internal content team to create and update brochures, company or product fact sheets, and promotional materials.
• Works closely with the content strategist to develop a strong ecosystem of content for the B2B marketing efforts.

Requirements

• University Degree and 5+ years of B2B Marketing, and/or agency experience
• Proficiency with MS Office Suite - particularly Excel and PowerPoint; and Smartsheet

Preferred

• Familiarity with Salesforce is preferred