Responsibilities

• Leads the development of multi-channel campaign strategies that support system, regional, and service line priorities, including clinical growth initiatives, access efforts, and brand programs.
• Translates business goals and consumer insights into clear campaign objectives, messaging frameworks, and activation plans that reflect brand standards, clinical priorities, market needs, and regulatory requirements.
• Collaborates with performance, CRM, and insights teams to incorporate audience segmentation, journey mapping, and data-informed forecasting into campaign planning.
• Oversees end-to-end campaign activation across paid media, digital, CRM, social, web, experiential, and partner channels, coordinating closely with internal teams and external agencies to ensure cohesive implementation.
• Manages campaign timelines, workflows, and deliverables to ensure campaigns launch as planned and reflect accurate, consistent execution across channels and markets.
• Monitors campaign performance through continuous analysis and recommends refinements that support improved engagement, effectiveness, and return on marketing investment.
• Develops post-campaign reporting and insights that inform future strategies, elevate learnings, and clearly demonstrate impact for stakeholders and leaders.
• Serves as a strategic marketing advisor to service line, regional, and operational leaders, offering guidance that aligns marketing activity with organizational goals and consumer experience priorities.
• Collaborates with communications, digital experience, and operational partners to ensure campaigns are thoughtfully integrated with broader initiatives and support a connected, seamless experience for consumers.
• Leads campaign planning discussions with clarity and care, balancing strategic considerations with practical execution needs to support successful outcomes.