Responsibilities

• Guides the strategy, development, and execution of marketing programs that promote the institution's expertise and clinical research; enhance brand awareness; drive targeted patient volume to key service lines; support fundraising and cause-related initiatives; and advance other institutional priorities.
• Responsibilities include program management, campaign measurement, optimization, and reporting.
• Collaborates with colleagues across departments and divisions to understand campaign goals and strategies, ensuring alignment of advertising efforts.
• Manages agency partners to develop advertising strategy, media plans, messaging, creative development, and all components of comprehensive marketing and advertising campaigns.
• Evaluates, monitors, and communicates campaign results and effectiveness.
• Develops presentations, leads and participates in cross-functional teams, manages projects, and coordinates market research in support of program plans.
• Provides direction to internal resources.
• Works closely with direct response teammates to execute integrated advertising and direct marketing initiatives, ensuring consistent messaging and supporting fundraising and engagement across channels.
• Collaborates closely with Brand Health and Brand Management teams to ensure brand promotion and protection and to monitor tracking and analytics.

Requirements

• Bachelor's Degree Marketing, Business, Communications, Advertising or related field.
• Five years project management experience in marketing, communications and advertising.

Preferred

• Experience in philanthropy or cause-related marketing
• Strong data analytics capabilities
• Experience managing a budget
• Expertise in social media and brand management
• Experience in digital advertising is also preferred

Benefits

• Paid employee medical benefits (zero premium) starting on first day for employees who work 30 or more hours per week
• Group Dental, Vision, Life, AD&D and Disability coverage
• Paid time off (PTO) and Extended Illness Bank (EIB) paid leave accruals
• Paid institutional holidays, wellness leave, childcare leave, and other paid leave programs
• Tuition Assistance Program after six months of service
• Teachers Retirement System defined-benefit pension plan and two voluntary retirement plans
• Employer paid life, AD&D and an illness-related reduced salary pay program
• Extensive wellness, recognition, fitness, employee health programs and employee resource groups