Responsibilities

• Master the operating calendar for all GTM programs, including dependencies across product milestones, deployment timelines, and sales priorities.
• Day-to-day execution support of demand generation programs targeting a narrow, high-value universe of accounts.
• Content syndication and paid programs: vendor management, lead delivery and routing, list quality, and an honest assessment of what is producing qualified conversations versus noise.
• AI search visibility work (AEO/GEO): maintaining the recurring audit and monitoring cadence, and tracking brand citation and mention coverage across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Programs built around proof of work — case studies, deployment outcomes, and technical content developed in coordination with solutions delivery and the engineers doing the work.
• Community and social management across LinkedIn, Reddit, and practitioner forums, where our audience is technical and allergic to marketing language.
• Campaign infrastructure and data hygiene in the CRM: campaign objects, UTMs, lead sources, lifecycle stages, and attribution that leadership can trust.
• Funnel and pipeline coordination across sales, marketing, and customer teams: routing, follow-up discipline, feedback loops on lead quality, and visibility into how programs convert into real opportunities.
• Lightweight, durable processes for intake, prioritization, approvals, and retrospectives, so that program volume can grow without proportional headcount.

Requirements

• Bachelor’s degree required; MBA is a plus
• 2+ year’s of demonstrated ability to manage many concurrent projects/programs across stakeholders who do not report to you — this is the single most important qualification.
• Demand generation and funnel management experience, with a clear understanding of pipeline mechanics beyond top-of-funnel volume.
• Hands-on CRM experience (HubSpot preferred; Salesforce or equivalent acceptable).
• Working fluency with the modern GTM stack — marketing automation, ad platforms, and adjacent tooling.
• Strong command of Asana or comparable work management tooling, including the ability to design structures that other people will maintain.
• Comfort operating with ambiguity and incomplete information, and the judgment to escalate rather than let something quietly slip.
• Experience marketing complex, solution-oriented platforms into enterprise or institutional buyers with long, multi-stakeholder sales cycles is a plus
• Background in enterprise SaaS, management consulting, or complex professional services is a plus
• Direct experience in mission-critical industries — utilities, energy, municipal and public sector, real estate, supply chain, manufacturing, transportation, or defense.

Preferred

• Experience in B2B marketing, community management, or event coordination
• Familiarity with the energy, utilities, climate, or cleantech space
• Experience at an early-stage startup or building something from scratch
• Existing network in energy, climate, or AI communities
• Experience with marketing tools (HubSpot, Mailchimp, social scheduling platforms, etc.)

Benefits

• Health insurance with meaningful coverage for dependents
• Flexible paid time off
• Training and learning opportunities
• Fully remote team