Responsibilities

• Own and drive end-to-end marketing launches, programs and partnerships from planning to weekly status and optimization.
• Program Manage with clear owners, dates and cross-global integration.
• Communications (internal, external): communicate program status – ensure leadership and sales/partner readiness; external communications will entail prospects, existing customers, partners (newsletters, webinars, email outreach, social posts)
• Last mile execution: deliverables are provided to global sales channels and partners for awareness and clear understanding of next steps for program rollout
• Ensure leads are routed and provide post launch tracking, monitoring, reporting
• Streamline lead flow management for demand programs (pre, during, post follow up); Ensure lead routing, follow up and program analysis conducted based on SLAs
• Conduct pro-active pipeline analysis, program ROI, reporting and optimization recommendations
• Evaluate ROI across channels, programs, and initiatives—making clear recommendations on optimization and reallocation.
• Work cross-functionally collaborating and planning with Marketing, Product Marketing, BDRs, Sales, Revenue Operations and Product leaders (Goal setting, Lead & Pipeline Performance)

Requirements

• Minimum of 12 years of leading successful global marketing programs from strategic planning, project managing, operational execution excellence for B2B
• Must have GTM experience in a partner driven motion
• Demonstrated ability to operate and lead a global cross functional team – collaboration, alignment, make recommendations, program performance and optimization
• Participate in budget management and annual planning
• Reporting: experience with business intelligence tools (Tableau, Domo, Looker) to provide easy to use dashboards and pipeline data
• Communications: Ability to communicate at an executive level and across peers; lead cross-functional projects
• Content creation – create compelling messaging, value statements and emails to CXO, Director and practitioner leveraging solution messaging frameworks
• Exceptional written and verbal communicator with executive presence
• Systems knowledge: deep expertise and experience with Salesforce CRM, Marketo marketing automation, campaign setup, lead scoring, nurture programs, Account based marketing intent tools 6sense, multi-touch attribution;

Benefits

• comprehensive and highly competitive benefits package.