Marketing Program Director - B2B Biotherapies Programs - Remote

USA (Remote)

$110K/yr – $130K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Lead enterprise content marketing for scientific and biotherapies with a digital-first approach.

  • Own enterprise content strategy and cross-functional execution with subject matter experts.
  • Must-have: 5+ years in content marketing and scientific communications, with leadership.
  • Standout: Experience guiding governance, budgets, and multi-program portfolios.

Job Description

Responsibilities

  • Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach.
  • Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content.
  • Oversee the planning, production, and distribution of content across Vitalant’s websites, social platforms, and partner channels.
  • Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility.
  • Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy.
  • Create compelling “proof stories” that showcase outcomes, partnerships, and scientific impact to elevate Vitalant’s thought leadership.
  • Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution.
  • Track content performance metrics and refine strategies using data-driven insights.
  • Tailor complexity, tone, and style for scientific and professional audiences—maintaining credibility, clarity, and precision.

Requirements

  • Bachelor’s degree in marketing, business, communications, or related field or equivalent experience. Master’s degree strongly preferred.
  • Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred.
  • 5 years’ experience in content marketing and scientific communications (life sciences or healthcare preferred), with 3 years’ experience managing a team.
  • Demonstrated success leading multi-program portfolios and advising at the senior leadership level.
  • Proven ability to drive organizational alignment, influence across functions, and deliver results at scale.
  • Exceptional strategic planning and program design capabilities.
  • Strong analytical, organizational, and problem-solving skills.
  • Executive-level communication and influence skills.
  • Demonstrated ability to lead complex initiatives through collaboration and governance.
  • Proficiency in digital platforms, analytics, and change management tools.
  • Recognized for thought leadership, judgment, and ability to guide enterprise priorities.

Preferred

  • Master’s degree strongly preferred
  • Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred

Benefits

  • Medical, dental, and vision insurance
  • 401K + 5% company match
  • Tuition assistance up to $5k per year
  • Free basic life and AD&D insurance
  • Free short-and-long-term disability insurance
  • Paid time off
  • Employee Resource Groups
  • Recognition and perks
Vitalant logo

Vitalant

Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. Individuals generously donating blood, volunteering and giving financially are essential to our lifesaving mission.

Founded in 1943
Phoenix, Arizona, USA
1.9K employees (60 in marketing)

Salaries

Posted range

$110K/yr – $130K/yr

Taken straight from the job posting.

See all Vitalant salaries

Traffic Signals

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$32.6K
Traffic Source Mix
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34.2%
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59%
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Social
0.8%
Paid
1%

Headcount Trend

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