Marketing Process Consultant- Campaign Optimization and Operations at IBM | New York, USA

IBM

Marketing Process Consultant- Campaign Optimization and Operations

New York, USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive operating-model redesign and GenAI-enabled campaign execution modernization for IBM Consulting clients.

Assess client campaign ecosystems and map future-state workflows.
Must-have: 8+ years in marketing operations with advisory experience.
Standout: Lead senior stakeholder interviews and cross-functional workshops.

Job Description

Responsibilities

Conduct assessments of client campaign execution ecosystems: team structures, intake/briefing, targeting workflows, QA processes, tooling, and governance.
Diagnose bottlenecks across the end‑to-end execution lifecycle: planning → briefing → segmentation → creative readiness → QA → launch → reporting.
Map current-state workflows and design future-state operating models, including RACI, workflow redesign, and governance.
Advise clients on GenAI use cases (automated brief generation, content routing, QA automation, insights summarization, workflow orchestration).
Recommend improvements to campaign platforms (Adobe, salesforce, others)
Lead senior stakeholder interviews across marketing, operations, analytics, and IT to identify capability gaps and skill needs, and facilitate workshops/maturity assessments
Build execution modernization roadmaps across people, process, data, and technology.

Requirements

8+years in marketing operations, campaign management, or lifecycle marketing with a strong advisory orientation.
Strong understanding of campaign execution workflows, operational governance, approvals, and data dependencies.
Proven expertise on helping organizations, improve and optimize their marketing processes.
Ability to guide clients through operating-model redesign and AI/GenAI adoption.
Executive presence and ability to translate operational issues into business and performance impact.

Preferred

Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations.
Experience in B2B Marketing and with technologies such as Adobe & Salesforce.

IBM

IBMC is a trusted Business Consulting Company with a strong foothold in the Indonesian market. We specialize in helping foreign businesses establish and grow their operations here, offering a wide range of services tailored to your needs.Services We Offer:• Consulting: Strategic insights to optimize your business operations.• Legal: Expert guidance through Indonesia’s regulatory landscape.• HR/Recruiting: Helping you find and build a talented team.• Tax/Accounting: Ensuring your finances are managed efficiently.• Incorporation: Simplifying the process of entering the market.• Market Research: Providing the insights you need to make informed decisions.Benefits Working With Us: • Local Know-How: With our team on the ground, we understand the nuances of the Indonesian market, helping you navigate it smoothly.• Experience You Can Trust: Our track record speaks for itself—we’ve guided many businesses to success in this dynamic environment.• Connections That Matter: Our extensive network opens doors to valuable partnerships and opportunities.We’re dedicated to supporting your business growth with solutions that work. At IBMC, we’re not just consultants—we’re your partners in building success.Ready to grow your business in Indonesia? Get in touch with us, and let’s explore how we can make it happen together.

Founded in 2022

IDN

20 employees (3 in marketing)

ibmc.id