Marketing Process Consultant- Campaign Optimization and Operations
New York, USA (Remote)
Posted 6 months ago
Job Summary
Drive operating-model redesign and GenAI-enabled campaign execution modernization for IBM Consulting clients.
- Assess client campaign ecosystems and map future-state workflows.
- Must-have: 8+ years in marketing operations with advisory experience.
- Standout: Lead senior stakeholder interviews and cross-functional workshops.
Job Description
Responsibilities
- Conduct assessments of client campaign execution ecosystems: team structures, intake/briefing, targeting workflows, QA processes, tooling, and governance.
- Diagnose bottlenecks across the end‑to-end execution lifecycle: planning → briefing → segmentation → creative readiness → QA → launch → reporting.
- Map current-state workflows and design future-state operating models, including RACI, workflow redesign, and governance.
- Advise clients on GenAI use cases (automated brief generation, content routing, QA automation, insights summarization, workflow orchestration).
- Recommend improvements to campaign platforms (Adobe, salesforce, others)
- Lead senior stakeholder interviews across marketing, operations, analytics, and IT to identify capability gaps and skill needs, and facilitate workshops/maturity assessments
- Build execution modernization roadmaps across people, process, data, and technology.
Requirements
- 8+years in marketing operations, campaign management, or lifecycle marketing with a strong advisory orientation.
- Strong understanding of campaign execution workflows, operational governance, approvals, and data dependencies.
- Proven expertise on helping organizations, improve and optimize their marketing processes.
- Ability to guide clients through operating-model redesign and AI/GenAI adoption.
- Executive presence and ability to translate operational issues into business and performance impact.
Preferred
- Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations.
- Experience in B2B Marketing and with technologies such as Adobe & Salesforce.
IBM
At IBM, we do more than work. We create. We create as technologists, developers, and engineers. We create with our partners. We create with our competitors. If you're searching for ways to make the world work better through technology and infrastructure, software and consulting, then we want to work with you. We're here to help every creator turn their "what if" into what is. Let's create something that will change everything.
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