Marketing & PR Specialist

Torrance, CA (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own inbound media relations and press activity across North America while coordinating PR activations and cross functional marketing support to drive coverage and campaign impact.

  • Inbound media relations: vet opportunities and route them to the right partners.
  • Press materials and event PR: coordinate edits, approvals, and distribution for NA campaigns.
  • PR activations and cross functional support: plan activations, launches, product demos, and collaborate with social, content, and copy.

Job Description

Responsibilities
  • Execute public relations strategies and tactical plans that support brand objectives across North America
  • Track, manage, coordinate edits, approvals, and distribution of press materials, including media kits
  • Coordinate PR activations and manage event logistics, including press events, marketing launches, product demonstrations, and promotional campaigns
  • Manage the North American marketing sample program, including ordering, inventory tracking, shipping, and distribution for promotional use
  • Serve as the first point of contact for inbound media and partnership inquiries, vetting opportunities and routing as appropriate
  • Monitor media coverage and utilize PR tools to track, analyze, and report on campaign performance and effectiveness
  • Maintain and organize PR resources, including press lists, media kits, budgets, meeting notes, and internal documentation
  • Ensure consistent brand messaging and communication across all PR and marketing touchpoints
  • Provide cross-functional support to social media, content, copywriting, and broader marketing initiatives as needed
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Reolink

At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most.Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth.Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth.Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.

Founded in 2009
Wilmington, Delaware, USA
166 employees (39 in marketing)

Traffic Signals

Monthly Visitors
523.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
15%
Direct
61.2%
Referral
12.3%
Social
10.9%
Paid
0.5%

Headcount Trend

Current headcount: ~166

Marketing Team

Marketing Team Size
36 (22% of company)
Median Career Experience
7 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
4

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