Responsibilities

• Set up and configure marketing platforms for clients — email marketing tools (Mailchimp, Constant Contact), social media schedulers (Hootsuite, Later, Buffer), and analytics dashboards
• Build and manage digital marketing campaigns across organic social, email, and paid channels (Google Ads, Meta Ads)
• Analyze customer data, social media insights, website analytics, and campaign performance to develop audience targeting and strategy recommendations
• Configure Google Analytics and basic tracking for client websites
• Create content calendars, campaign frameworks, and marketing playbooks clients can execute independently
• Build sustainability guides, templates, and training documentation for business owners
• Support reporting with clear, non-technical performance summaries for clients
• Deliver marketing platform setup, campaign builds, analytics configuration, and audience analysis for up to 15 small businesses over 16 weeks
• Create customized sustainability guides and handoff documentation for each business
• Support baseline and post-engagement auditing to document measurable improvements

Requirements

• Experience setting up and managing marketing platforms (email, social scheduling, analytics) for small businesses or organizations
• Comfortable building and managing Google Ads and/or Meta Ads campaigns on small budgets
• Ability to interpret analytics data and translate it into clear, actionable recommendations for non-technical business owners
• Strong documentation and writing skills — you’ll create guides and templates that owners rely on after we’re done
• Experience managing multiple projects or accounts simultaneously
• Self-directed and organized — you’ll manage your own tasks within project timelines

Preferred

• Experience with CRM platforms (HubSpot, Salesforce)
• Google Ads or Meta Blueprint certifications
• Background in content strategy or copywriting
• Experience with Canva for template creation
• Experience working with nonprofit or community-based organizations

Benefits

• Ongoing work with a growing consultancy — this is not a one-off gig
• A collaborative team with deep digital marketing expertise across paid, organic, and strategy
• Meaningful work helping Detroit small businesses and mission-driven organizations grow
• Flexibility to manage your own schedule around deliverables and deadlines
• Opportunity to grow with Impact Firm as we scale our client base