Responsibilities

• Design scalable Salesforce Marketing Cloud solutions that support customer acquisition, engagement, personalization, retention, and lifecycle marketing goals.
• Translate business objectives, audience requirements, and customer data inputs into journey architecture, segmentation logic, automation flows, technical blueprints, and execution-ready campaign solutions.
• Develop customer and enterprise journey maps that identify dependencies, requirements, prioritization considerations, suppression rules, entry and exit criteria, and overlap mitigation strategies.
• Build scenario plans, decision logic, default paths, cadence recommendations, wait times, and edge-case handling to support reliable and scalable marketing automation.
• Incorporate testing and optimization logic, including A/B testing, tracking requirements, and measurement considerations, into campaign and journey architecture.
• Partner with Marketing, Analytics, IT, and other stakeholders to align Salesforce Marketing Cloud initiatives with business priorities, data strategy, and customer experience goals.
• Assess data requirements, data availability, integration needs, field usage, object relationships, and API considerations needed to support reliable campaign execution and customer journey delivery.
• Support data integrity, migration, cleansing, field decommissioning, and form optimization efforts that affect marketing automation, segmentation, journey entry sources, and customer communications.
• Develop and maintain SQL queries, automation activities, contact update processes, and journey entry source logic to support both new and existing customer journeys.
• Identify known or potential data issues that may affect marketing campaigns and partner with cross-functional teams to recommend mitigation plans.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Information Systems, Computer Science, Data Analytics, Business, or a related field
• 4+ years of relevant marketing technology, CRM, marketing automation, or Salesforce ecosystem experience, including hands-on Salesforce Marketing Cloud experience.
• 3+ years of Marketing Cloud experience, including Email Studio, Automation Studio, Journey Builder, Audience Builder
• Experience with writing SQL (MS SQL) and AMPscript
• Familiarity with HTML, XML, CSS and JavaScript
• Strong understanding of SOAP APIs, REST APIs and integration architectures
• Experience working with through full-lifecycle implementations and/or implementing integrated solutions including SFMC ecosystem.
• Hands-on platform experience in Salesforce Marketing Cloud, and/or other SFMC products and ecosystems.
• Experience in a technical leadership role designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud.
• Experience with both B2C and B2B marketing

Preferred

• Master’s degree in Marketing, Digital Marketing, Information Systems, Computer Science, Data Analytics, Business, or a related field; equivalent experience may be considered
• 6+ years of relevant marketing technology or CRM experience, including experience designing scalable, enterprise-level Salesforce Marketing Cloud solutions in complex or matrixed environments.
• Experience working in a complex matrix organization
• Global marketing experience
• Prior experience with associations
• Salesforce Marketing Cloud certification, such as Email Specialist, Administrator, Consultant, or Developer.
• Google Analytics 360 and GA4
• SFDC Dataroma/Intelligence
• Fonteva or other E-commerce
• Form Assembly

Benefits

• Benefits Information available below:
• ISACA Career Opportunities and Benefits