Responsibilities

• Day-to-day Toyota Certified Used Vehicles (TCUV) & Rent a Toyota (RT) National marketing operations by acting as the liaison between multiple internal and external departments (TDA, Sales, Region/PDs, Fleet, Digital, Media, Owner Retention, Training, TFS, Lexus, and D&IS) and numerous business partners (Saatchi & Saatchi, Conill, Shift Digital), ensuring business continuity and success
• Coordinate creative strategies through consultation with our marketing agencies (SSLA & Conill) to achieve alignment on business objectives, goals, and KPI’s
• Review SEO, SEM, and Media performance and act as a key-stakeholder in the development of new, innovative ways to increase consumer awareness and traffic to the TCUV and RT brands
• Manage RT Dealer Advertising Co-op Program. Effectively evaluate risks, return-on-investment, and develop program guidelines
• Maintain and monitor consumer facing digital properties (Toyotacertified.com & Toyota.com/rental) while continuously focusing on ways to enhance user experience (UX)
• Analyze TCUV and RT marketing budgets to accurately forecast spend
• Manage (Reorder points, pricing, creation) all Point-of-Sale (POS) Materials (100+ products) for both TCUV and RT by working with suppliers and our Material Distribution Center to effectively forecast demand and supply
• Work closely with D&IS App Lead to help solve complex technology and platform issues through to completion
• Work closely with regional/PD field management on all TCUV and RT marketing activities, including ad-hoc requests, reporting, presentations, and training
• Has decision level contributions to TCUV/RT Marketing efforts (ex. TCUV and RT website imagery and copy)

Requirements

• Bachelor’s degree
• At least 1+ years of experience in marketing/advertising or a related field
• Exceptional understanding of the digital space and the ability to constantly evolve web properties to maintain digital market leadership
• Previous experience working in an automotive landscape
• Proficiency in Microsoft Word, Excel, PowerPoint
• Highly organized with exceptional verbal and written communication skills
• Foundational business acumen to understand corporate strategy and present insights to various audiences
• Strong creative and analytical skills, which are necessary to develop successful and innovative marketing strategies
• Strong understanding of the elements of UX (User Experience) and UI (User Interface)
• Experience with vendor evaluation, selection and management

Preferred

• MBA or advanced business degree
• 4+ years of experience in marketing/advertising or a related field
• Experience interfacing with high levels of management across the enterprise, advertising agencies and consultants

Benefits

• Work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools and more
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
• Relocation assistance (if applicable)