Marketing Performance Lead

Wayne, PA (Remote)

$80K/yr – $100K/yrSenior Level6+ years expFull time

Posted 3 months ago

Job Summary

Own the marketing analytics backbone with an emphasis on multi‑channel performance, standardized KPIs, and actionable insights that lift funnel efficiency and pipeline health.

  • Own Marketing Performance Reporting & Insights across funnel stages and revenue impact.
  • Lead Advanced Measurement & Attribution to shape media mix and channel investments.
  • Collaborate with Data Science and Sales to translate insights into concrete optimization across campaigns and segments.

Job Description

Responsibilities
  • Own Marketing Performance Reporting & Insights
  • Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue)
  • Define and standardize KPIs, funnel definitions, and performance views across teams
  • Deliver recurring and ad hoc insights to support day-to-day and strategic decision-making
  • Serve as the subject matter expert for marketing performance analytics
  • Drive Funnel Performance & Demand Efficiency
  • Analyze full-funnel performance to identify conversion gaps, bottlenecks, and leakage points
  • Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI)
  • Identify performance drivers across campaigns, channels, and segments
  • Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales
  • Lead Advanced Measurement & Attribution (MMM + MTA)
  • Apply and interpret advanced measurement approaches, including media mix modeling (MMM) and multi-touch attribution (MTA)
  • Translate model outputs into actionable insights that inform media and channel-level investment decisions
  • Provide data-driven perspectives on how spend should be distributed across campaigns, channels, and tactics based on performance
  • Challenge assumptions on channel and campaign effectiveness by identifying true performance drivers
  • Partner with Data Science, Analytics, or external partners to ensure models reflect accurate inputs and business context
  • Evolve measurement approaches to improve visibility into incrementality and overall marketing impact
  • Performance Insights & Scenario Analysis
  • Analyze historical performance trends to provide clarity on demand generation, conversion, and pipeline health
  • Develop scenario-based analyses to evaluate the potential impact of changes in volume, conversion rates, or channel mix
Requirements
  • Post-secondary education in Marketing, Business, Analytics, or a related field.
  • 6–8 years of experience in marketing analytics, marketing operations, revenue analytics, or a similar role.
  • Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data.
  • Proven ability to develop and own performance reporting in a multi-channel marketing environment.
  • Expertise in translating data and analysis into actionable recommendations that drive business results.
  • Strong analytical, problem-solving, and critical-thinking skills.
  • Ability to communicate complex insights clearly to diverse stakeholders.
  • Comfortable challenging assumptions and influencing decisions through data-driven storytelling.
  • Self-starter who thrives in ambiguous environments and collaborates effectively across teams.
  • English proficiency is required to support the full North American business.
  • Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.
Nice to have
  • Experience with Salesforce (preferred).
Benefits
  • Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
  • Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
  • Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
  • Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.
Superior Plus Propane logo

Superior Plus Propane

Superior Plus Propane: We do fuel, so you have more time to do what’s really important.Who We Are:For over 100 years, Superior Plus Propane has provided propane services in the United States. Today, we are one of North America’s largest propane providers. We operate throughout the U.S. and have over 2,700 employees and more than 200 service centers. We are continually growing as a company, but our focus remains on each customer we serve. Our big-time resources coupled with our small-town mentality means we can provide exceptional customer service and competitive pricing.Who We Serve:Residential Customers: Our professional, safe and courteous drivers deliver propane at competitive rates for our residential customers. We also install, maintain and repair propane and heating oil equipment. Commercial Customers: We deliver to businesses large and small throughout the U.S., such as agricultural, industrial, construction, forklift, transportation and government. Whether it’s heating your business or temporary project heat, from crop drying to curing concrete, Superior Plus Propane takes the worry out of managing the fuel that keeps your business up and running.Our Commitment to Service:We pride ourselves on our excellent customer service. While we are a large company, we treat each customer like a member of our family. We have the resources to provide our customers a variety of payment plans, auto delivery, 24/7 support, tank monitoring technology and online account access.

Founded in 1922
Wayne, Pennsylvania, USA
611 employees (17 in marketing)

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

See all Superior Plus Propane salaries
Superior Plus Propane logo

Marketing Performance Lead

Superior Plus Propane · Wayne, PA · Remote