Marketing Performance Lead

Rochester, NY (Remote)

$80K/yr – $100K/yrSenior Level6+ years expFull time

Posted 3 months ago

Job Summary

Own the marketing analytics stack, turning funnel data into fast, decision-ready guidance for equal emphasis on pipeline health and incremental impact.

  • End-to-end funnel analytics: dashboards, KPI standards, and recurring insights that surface bottlenecks and optimization opportunities
  • Advanced measurement: MMM and MTA to allocate spend and test channel-level impact with scenario analysis
  • Cross-team storytelling: translate data into actionable recommendations for Marketing and Inside Sales and keep performance honest across campaigns and channels

Job Description

Own marketing performance analytics across the funnel, delivering dashboards, KPI standards, and actionable insights to improve conversion, pipeline health, and ROI.

  • Own Marketing Performance Reporting & Insights
  • Design, build, and evolve dashboards and reporting across all funnel stages (engagement, leads, MQL, SQL, opportunities, revenue)
  • Define and standardize KPIs, funnel definitions, and performance views across teams
  • Deliver recurring and ad hoc insights to support day-to-day and strategic decision-making
  • Serve as the subject matter expert for marketing performance analytics
  • Drive Funnel Performance & Demand Efficiency
  • Analyze full-funnel performance to identify conversion gaps, bottlenecks, and leakage points
  • Evaluate demand generation performance using key metrics (conversion rates, cost per lead, cost per MQL, ROI)
  • Identify performance drivers across campaigns, channels, and segments
  • Translate analysis into clear, actionable recommendations to improve performance across Marketing and Inside Sales
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Superior Plus Propane

Superior Plus Propane: We do fuel, so you have more time to do what’s really important.Who We Are:For over 100 years, Superior Plus Propane has provided propane services in the United States. Today, we are one of North America’s largest propane providers. We operate throughout the U.S. and have over 2,700 employees and more than 200 service centers. We are continually growing as a company, but our focus remains on each customer we serve. Our big-time resources coupled with our small-town mentality means we can provide exceptional customer service and competitive pricing.Who We Serve:Residential Customers: Our professional, safe and courteous drivers deliver propane at competitive rates for our residential customers. We also install, maintain and repair propane and heating oil equipment. Commercial Customers: We deliver to businesses large and small throughout the U.S., such as agricultural, industrial, construction, forklift, transportation and government. Whether it’s heating your business or temporary project heat, from crop drying to curing concrete, Superior Plus Propane takes the worry out of managing the fuel that keeps your business up and running.Our Commitment to Service:We pride ourselves on our excellent customer service. While we are a large company, we treat each customer like a member of our family. We have the resources to provide our customers a variety of payment plans, auto delivery, 24/7 support, tank monitoring technology and online account access.

Founded in 1922
Wayne, Pennsylvania, USA
611 employees (17 in marketing)

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

See all Superior Plus Propane salaries
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Marketing Performance Lead

Superior Plus Propane · Rochester, NY · Remote