Marketing Performance Analyst at Arctic Wolf Networks | USA | $54K/yr – $205K/yr

Marketing Performance Analyst

USA (Remote)

$54K/yr – $205K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own the marketing analytics stack end to end, turning dashboards into decision data for funnel health, channel mix, and revenue forecasts.

Dashboard & Analytics Ownership: design and maintain marketing performance dashboards across the full funnel for marketing, sales, and executives.
Funnel Optimization & Attribution: track MQLs to pipeline, identify bottlenecks, and refine attribution models to guide spend and content planning.
Forecasting & Planning Support: build predictive models with finance/RevOps to inform quarterly and annual plans.

Job Description

Build and Maintain Marketing Performance Dashboards
Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel.
Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership.
Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization
Analyze Marketing Funnel Performance
Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue.
Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency.
Campaign and Channel Effectiveness Analysis
Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels.
Analyze marketing spend effectiveness across channels, campaigns, and segments
Work closely with field and global demand teams to align reporting and actionable insights with business goals
Marketing Attribution & ROI Measurement
Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue.
Deliver insights that influence channel mix, investment strategies, and content planning.
Forecasting and Planning Support
Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue.
Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections.