Crate and Barrel logo
Crate and Barrel

Marketing Paid Search Specialist

Northbrook, IL (On-site)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end paid search for a retail program, turning data into action across Search, Shopping, and PMAX to hit ROI and CPA targets.

  • Campaign ownership: Set up, bid optimization, creative testing, and targeting for Search, Shopping, and PMAX.
  • Performance discipline: Daily pacing, budget alignment to monthly targets, and KPI tracking with insights for next steps.
  • Measurement partnership: Coordinate with MMM, geo lift tests, and cross-functional teams to align search with SEO and merchandising.

Job Description

Responsibilities

  • Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies
  • Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA)
  • Partner with Martech and Feed management team to ensure product feeds are optimized, error-free, and driving maximum visibility for high-priority categories
  • Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened" and identifying "what we do next" using MMM, Adobe and platform insights
  • Execute A/B tests and Experiments (structure, bidding signals and strategies, copy and creative) to improve efficiency and incrementality of our programs
  • Support measurement team with geo lift testing to inform MMM
  • Partner closely with SEO, eCommerce, and Merchandising teams to ensure search coverage aligns with organic trends, site inventory, and broader business priorities

Requirements

  • 2+ years of hands on experience in SEM/Paid Search (Agency or In-house)
  • Bachelor’s degree in Marketing, Advertising, Economics, or an analytical field (or equivalent work experience)
  • Good proficiency with Shopping, Search and PMAX campaigns
  • Retail or ecommerce experience, omnichannel a plus
  • Knowledge of feed-based advertising and optimizing for high-value, omni-channel outcomes
  • Agency or Brand experience managing mid-to-large scale Paid Search budgets (enterprise-level experience preferred)
  • Proficiency in Excel (VLOOKUPs, pivot tables, and data modeling)

Preferred

  • High-level "hands-on-keys" proficiency in Google Ads and Bing Ads; experience with SA360, Apple Search Ads, or Adobe Analytics is a major plus
  • Proven expertise in Search and Shopping execution, including a deep understanding of auction dynamics, PMAX asset groups, and automated bidding signals
  • Solid understanding of the technical side of search, including Google Merchant Center, tracking pixels, and the impact of 1P data on bidding algorithms
  • A proven ability to turn raw data into actionable insights; advanced Excel expertise (Pivot Tables, VLOOKUPs/XLOOKUPs) is non-negotiable
  • A passion for proving value through structured experiments and a curiosity to find the "why" behind changes in search volume or CPCs
  • Sharp focus on QA and the ability to pivot between high-level project tasks and granular keyword-level adjustments without losing accuracy
  • A genuine interest in how Paid Search fits into the total omni-channel funnel and a desire to learn from a senior-led team.

Benefits

  • Medical/Dental/Vision
  • Life insurance and Disability
  • Retirement and 401(k) match
  • Paid time off, wellness time and volunteer time
  • Merchandise discount and EAP resources
  • Tuition Reimbursement
Crate and Barrel logo

Crate and Barrel

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962
Northbrook, Illinois, USA
6.3K employees (1,423 in marketing)
www.crateandbarrel.com