Marketing Paid Search Specialist at Crate & Barrel | Northbrook, IL | $60K/yr – $80K/yr

Crate & Barrel

Marketing Paid Search Specialist

Northbrook, IL (Hybrid)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the SEM paid search engine end-to-end for Crate & Barrel, coordinating Search, Shopping, and PMAX while driving optimization of bids, creatives, and targeting.

Campaign ownership: end-to-end setup and ongoing optimization of bids, creatives, and targeting strategies.
Performance discipline: daily pacing to scale toward monthly ROI and CPA targets using MMM and platform insights.

Job Description

Responsibilities

Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies
Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA)
Partner with Martech and Feed management team to ensure product feeds are optimized, error-free, and driving maximum visibility for high-priority categories
Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened" and identifying "what we do next" using MMM, Adobe and platform insights
Execute A/B tests and Experiments (structure, bidding signals and strategies, copy and creative) to improve efficiency and incrementality of our programs
Support measurement team with geo lift testing to inform MMM
Partner closely with SEO, eCommerce, and Merchandising teams to ensure search coverage aligns with organic trends, site inventory, and broader business priorities

Requirements

2+ years of hands on experience in SEM/Paid Search (Agency or In-house)
Bachelor’s degree in Marketing, Advertising, Economics, or an analytical field (or equivalent work experience)
Good proficiency with Shopping, Search and PMAX campaigns
Retail or ecommerce experience, omnichannel a plus
Knowledge of feed-based advertising and optimizing for high-value, omni-channel outcomes
Agency or Brand experience managing mid-to-large scale Paid Search budgets (enterprise-level experience preferred)
Proficiency in Excel (VLOOKUPs, pivot tables, and data modeling)

Preferred

experience with SA360, Apple Search Ads, or Adobe Analytics is a major plus

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval