Responsibilities

• Campaign Deployment: Direct the end-to-end planning, build, QA, and deployment of paid media campaigns across Meta Ads Manager, Google Ads, Criteo, TikTok, and other paid channels.
• Budget & Spend Management: Actively manage daily ad spend, bidding strategies, and budget allocation to ensure aggressive scalable growth while balancing bottom-line profitability.
• Continuous A/B Testing: Conduct rigorous A/B tests on ad copy, creative formats, audience segmentation, and landing pages to systematically improve conversion rates and lower CAC.
• Promotional Calendar Strategy: Partner directly with the Senior Buyer and merchandising team to conceptualize and execute a creative, highly engaging promotional calendar that aligns with seasonal trends and inventory priorities.
• Audience Activations: Develop unique activations (e.g., flash sales, exclusive product drops, VIP-only access) designed to engage audiences and create urgency across both paid and owned channels.
• Asset Pipeline Coordination: Brief the creative and social teams on required assets, ensuring the continuous delivery of high-converting visual media for quick-turn promotions.
• Creative Direction: Provide strategic direction for creative and review final assets to ensure brand consistency, high-quality execution, and strong revenue-driving potential.
• Customer Loyalty Program: Develop, implement, and manage the customer loyalty program, optimizing member acquisition, engagement, retention, and lifetime value through compelling rewards, personalized offers, and ongoing performance analysis.
• Acquisition Strategy: Develop full-funnel prospecting and remarketing strategies that grow the new-customer base while controlling audience overlap, frequency, saturation, and reliance on existing customers.
• Cross-Channel Strategy: Develop the overarching strategy for ShopHQ’s organic and retention channels (Social, Email, SMS, and Affiliates), ensuring total alignment between paid acquisition efforts and owned media campaigns.

Requirements

• 5–7 years of hands-on experience managing and scaling paid media campaigns directly in-platform (Meta, Google Ads, Criteo), preferably within a high-volume e-commerce environment.
• Deep understanding of retention marketing principles, specifically email and SMS lifecycle automation, as well as organic social and affiliate ecosystems.
• Proven track record of owning ad budgets, pacing spend, and delivering against strict ROAS and CAC targets.
• Demonstrated ability to build creative promotional strategies in partnership with merchandising or buying teams.
• Highly analytical with strong proficiency in Google Analytics (GA4), Shopify analytics, and ad platform reporting.
• 3-5 years of leadership experience with managing team of direct reports
• Entrepreneurial, agile mindset with the ability to operate cross-functionally across matrixed Commerce, Buying, and Creative teams.
• High-level Creative/Design oversight experience

Benefits

• Medical, Dental, and Vision Coverage
• Retirement Savings Plan (401K) with company match
• Flexible Spending Account (FSA)
• Commuter Benefits
• Reimbursement for business cell phone use per company policy
• Employee Stock Option Plan (Publicly Traded Company - AREN)
• Unlimited Paid Time Off
• Paid Parental Leave
• 12 Paid Holidays