Marketing and Outreach Specialist

Responsibilities

• Develop and execute marketing and community outreach strategies to support monthly student enrollment goals.
• Maintain strong awareness and enrollment pipelines for Prosperity Training Center’s in-person programs.
• Develop strategies to expand enrollment in online and hybrid programs, including identifying and developing new geographic markets.
• Build and maintain relationships with healthcare facilities, employers, workforce development organizations, schools, community organizations, and other referral partners.
• Identify organizations interested in sponsoring students for healthcare training programs.
• Develop opportunities for customized or dedicated training cohorts for healthcare facilities, employers, and community partners.
• Conduct outreach to skilled nursing facilities, assisted living communities, home health agencies, hospitals, clinics, and other healthcare organizations.
• Represent Prosperity Training Center at career fairs, community events, employer meetings, workforce events, and networking opportunities.
• Conduct presentations and informational meetings with prospective partners, employers, and students.
• Generate prospective student leads through community outreach, partnerships, referrals, events, and marketing initiatives.

Requirements

• Previous experience in marketing, business development, community outreach, healthcare sales, student recruitment, workforce development, or a related field preferred.
• Experience in healthcare, education, vocational training, or workforce development is strongly preferred.
• Demonstrated ability to build professional relationships and develop new business or referral opportunities.
• Strong interpersonal, communication, networking, and presentation skills.
• Comfortable conducting cold outreach and initiating new business relationships.
• Self-motivated and able to work independently while remaining accountable to measurable goals.
• Strong organizational and follow-up skills.
• Comfortable working with prospective students as well as organizational and healthcare leadership.
• Experience using CRM, lead-management, or similar tracking systems preferred.
• Ability to travel throughout the local and surrounding markets for meetings, presentations, outreach, and events.