Marketing & Outreach Professional – Senior Professional (Open-Rank)

Denver, CO (Hybrid)

$62K/yr – $75K/yrSenior Level2+ years expFull time

Posted 8 days ago

Job Summary

Owns marketing strategy and execution for CPE programs, including multi‑channel campaigns, content creation, and event marketing, with data‑driven optimization and cross‑functional collaboration.

Shape and manage marketing plans and budgets for CPE programs and events
Lead multi‑channel campaigns and content development with cross‑functional partners
Coordinate with SEHD, UCOMM, Recruitment & Outreach, and others to drive enrollment and visibility

Job Description

Responsibilities

Marketing Efforts • Develop and implement marketing plans and budgets for CPE programs and events.
Marketing Efforts • Collaborate with the CPE team to develop the marketing plan based on unique program needs and available marketing funds.
Marketing Efforts • Collaborate with CPE’s associate director to develop marketing budgets based on available funding for each program.
Marketing Efforts • Follow the current Continuing and Professional Education marketing plan and develop new plans in subsequent years. Proactively manage multi-channel marketing efforts (web, social media, digital, print) to support program enrollment and visibility.
Marketing Efforts • Analyze past campaign performance to inform future strategy and recommend improvements based on data‑driven insights.
Marketing Efforts • Ensure consistency with CU Denver branding and messaging guidelines.
Marketing Efforts • Maintain collaborative working relationships with SEHD faculty, staff, University Communications (UCOMM), Recruitment & Outreach, Continuing & Professional Education, and other partners.
Marketing Efforts • Execute sponsorship paperwork, approvals, and coordination as needed.
Digital & Email Communications • Draft, review, and deploy promotional emails for CPE programs using Marketing Cloud.
Digital & Email Communications • Develop marketing materials such as brochures, newsletters, and online content to effectively communicate the organization's message and services.

Requirements

Intermediate Professional: A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
One (1) year in a professional role in marketing, journalism, public relations, communications, business administration, business, or a directly related field.
Substitution: Related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.

Preferred

Intermediate Professional: Demonstrated experience with CRM tools
Demonstrated experience with promotional or event photography
Experience using products in the Adobe Creative Suite
Experience using Canva
Demonstrated experience placing social media ads
Bilingual English/Spanish language with limited working proficiency
Experience with customer relationship management systems and reporting.
Experience managing marketing projects
Experience analyzing campaign and audience analytics
Senior Professional: Experience with Salesforce or Marketing Cloud or Cvent CRM tools

Benefits

Benefits: https://www.cu.edu/employee-services/benefits
Total Compensation Calculator: http://www.cu.edu/node/153125

University of Colorado

The University of Colorado plays a profound role in the lives of individuals, businesses and communities throughout Colorado, across the country and around the world. Nearly half a million alumni are leaders in business, science, the arts, health care and their communities, and they’re joined by some 15,000 more each year. In Aurora, Boulder, Colorado Springs and Denver, all four campuses are all for Colorado.At CU Boulder, students put their knowledge to use in areas of study ranging from archaeological finds in the arctic to improving the classroom experience to working with NASA to conduct research in space. CU Boulder is a member of the prestigious Association of American Universities and is one of the most beautiful campuses in the nation.UCCS, among the fastest growing universities in the state and nation, is a residential academic and research mainstay in southern Colorado, partnering with major corporations and federal agencies to provide leading-edge education ranging from cybersecurity, business to theater to nursing outreach programs for rural areas. CU Denver awards the most master’s degrees of any public institution in the state, has strengths in business, engineering, public affairs, computer science, art and digital media, and is a leader in sustainability. Located in downtown Denver, CU Denver is a commuter campus with nearby housing options and a wide range of online course and degree offerings.A state-of-the-art medical center, the CU Anschutz Medical Campus is globally recognized for its research, teaching and clinical programs in public health, medicine, dentistry, pharmacy, physical therapy and nursing. The CU Anschutz Medical Campus is also home to University of Colorado Hospital and Children’s Hospital Colorado. The CU School of Medicine’s roots reach back more than 100 years, when it opened in Boulder.Although not a campus, CU South Denver in Parker hosts a variety of courses from all four campuses.

Denver, Colorado, USA

4K employees (97 in marketing)

cu.edu