Responsibilities

• Own the full lifecycle of Axiad’s event program—industry conferences, Gartner Summits, Identiverse, regional field events, workshops, executive dinners, and webinars.
• Build event strategies aligned to corporate priorities, product launches, and campaign themes (e.g., Shift Happens ).
• Lead all planning logistics: vendor sourcing, budgeting, contracts, booth design, A/V, shipping, setup, swag, and run-of-show.
• Partner with Sales, RevOps, and Marketing on pre-event promotion, lead capture workflows, ABM targeting, and post-event nurture.
• Align on event strategy, booth duty schedules, executive briefings, and customer activities.
• Drive follow-up motions that turn webinar views and badge scans into qualified conversations and pipeline.
• Collaborate on social media to drive awareness and event leads.
• Collaborate with Design to bring our visual identity to life—booths, signage, swag, themed experiences, customer dinners, and giveaways.
• Ensure all event materials reinforce Axiad’s messaging
• Track budgets, deadlines, deliverables, and cross-team dependencies like a seasoned air-traffic controller.
• Own event scorecards, KPIs, and reporting: leads, meetings, pipeline influence, and operational improvements.
• Identify opportunities to level-up experiences, technologies, vendors, and formats.
• Act as the connective tissue across Product, Marketing, Sales, and Customer Success.
• Support other marketing GTM motions as needed.