Responsibilities

• Provide high-level marketing and operations throughout internal and external communications for the firm.
• Maintain accurate client, prospect, and attorney contact records in the firm’s CRM. Identify duplicates, conduct routine data checks, and keep information organized and reliable.
• Bring client communications to life: Create targeted distribution lists, prepare email templates, and execute newsletters, client alerts, event invitations, and other campaigns. Monitor engagement and identify opportunities to improve results.
• Keep the firm’s digital presence fresh: Publish attorney blogs, announcements, and other website content, along with updates to the firm’s internal site. Ensure content is accurate, timely, and thoughtfully presented.
• Turn marketing activity into useful insights: Prepare reports on email engagement, website content, and social media performance to help marketing leadership make informed decisions.
• Make technology easier for others: Answer questions, troubleshoot day-to-day issues, develop clear instructions, and help attorneys and staff confidently use the firm’s marketing platforms.
• Coordinate registration, manage platform logistics, track attendance, and prepare post-event reports.
• Partner with IT and software vendors to resolve technical issues, document recurring challenges, and support improvements to marketing tools and workflows.

Requirements

• Experience supporting marketing operations, marketing technology, or digital marketing, ideally within a law firm or professional services environment.
• Comfort working with CRM systems, email marketing platforms, website content management tools, and webinar technology.
• Strong attention to detail and a thoughtful approach to data accuracy, quality control, and follow-through.
• The ability to interpret marketing metrics and communicate findings clearly.
• A practical, curious approach to troubleshooting and learning new systems.
• Strong communication skills and the ability to collaborate with colleagues across technical and nontechnical roles.
• The organizational skills to balance recurring responsibilities with time-sensitive campaigns, content updates, and events.
• Sound judgment when handling client and contact information.