Responsibilities

• Serve as a primary HubSpot power user, building and maintaining workflows, nurture programs, lists, segmentation, forms, landing pages, emails, campaigns, and automation.
• Build, test, QA, launch, and monitor campaigns and nurture programs, including workflow logic, enrollment, suppression, lifecycle stages, and exit criteria.
• Maintain clean marketing data, audience segmentation, subscriptions, tracking, and consistent HubSpot processes.
• Troubleshoot workflow, campaign, tracking, automation, and data issues through resolution.
• Partner with Business Systems on the HubSpot/Salesforce connection, including lead routing, lifecycle stages, field mapping, data synchronization, and marketingtosales handoffs.
• Ensure Marketinggenerated leads are properly captured, attributed, tracked, and handed off to Sales.
• Build and maintain basic reports and dashboards for lead generation, sources, campaign activity, and funnel progression.
• Execute campaigns from established plans and make smart executionlevel improvements to copy, subject lines, CTAs, and the customer experience.
• QA the complete prospect experience before launch and identify issues before they affect performance.
• Create repeatable processes, templates, documentation, and standards that make Marketing more efficient.

Requirements

• 3+ years of experience in marketing operations, marketing automation, demand generation, email marketing, or a related role. Exceptional handson HubSpot capability may substitute for some experience.
• Strong handson experience with HubSpot Marketing & Content Hub, including independently building workflows and marketing automation.
• Experience building emails, nurture campaigns, segmentation, forms, landing pages, and other digital campaign components.
• Understanding of lead management, lifecycle stages, routing, and marketingtosales handoffs.
• Familiarity with Salesforce and HubSpot integrations; Salesforce administration experience is not required.
• Ability to build basic marketing reports and dashboards and ensure campaign and funnel data are reliable.
• Strong attention to detail, troubleshooting skills, and commitment to testing and QA.
• Solid marketing instincts and writing/editing fundamentals, with the judgment to make executionlevel decisions independently.
• Strong ownership, organization, communication, and followthrough.

Preferred

• We don’t expect every candidate to have all of these.
• Experience in a HubSpot/Salesforce environment, including reporting, campaign tracking, lead scoring, lifecycle management, or database hygiene.
• Experience executing multistep nurture and lifecycle programs.
• Experience partnering with Business Systems, Revenue Operations, or Business Intelligence teams.
• Experience creating processes, templates, or documentation that improve marketing efficiency.
• Experience using AIassisted tools to accelerate marketing execution while maintaining strong human judgment.
• Experience in publishing, education, ministry, SaaS, subscription businesses, or missiondriven organizations.