Responsibilities

• Oversee the management and evolution of our marketing tech stack (Hubspot, Default, ZoomInfo, LinkedIn Sales Navigator, etc.) and ensure systems are effectively integrated and utilized to support GTM
• Manage and optimize HubSpot to identify, score, track, and attribute leads. Ensure accurate data capture and reporting across campaigns
• Analyze success of marketing channels and campaigns to determine Marketing ROI and inform future resource allocation decisions
• Own marketing performance reporting, building a clear and reliable view of funnel performance and pipeline
• Define and uphold data governance, segmentation, and database health across marketing systems
• Work closely with GTM teams to streamline lead handoff processes and support sales teams with actionable insights and reports

Requirements

• 4+years in Marketing Operations or RevOps, supporting B2B sales-led company
• Hands-on experience administering Hubspot, Salesforce, Clay, and Default
• Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using workflow automation tools.
• Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
• Experience using AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data
• Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.
• Direct communicator with the operational discipline to document what you build and bring others along on changes
• Comfortable with ambiguity in a high-growth environment; you scope the problem, then move

Preferred

• Experience supporting multi-segment GTM motions (SMB + Enterprise, or PLG + Sales-led)
• Exposure to partner ecosystem tooling

Benefits

• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension)
• Parental Leave
• Fertility and family building benefits through Carrot
• Monthly stipend to support your wellness, lifestyle, and work-life balance
• Daily lunches and snacks in the office to keep you at your best
• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)