Responsibilities

• Serve as the primary Marketo administrator, ensuring platform performance, governance, and operational excellence.
• Build, maintain, and enhance scalable marketing automation programs and workflows.
• Partner across Marketing, RevOps, Sales Operations, and Analytics to improve integrations, processes, and campaign execution.
• Lead automation initiatives that increase efficiency, improve data quality, and enable measurable business outcomes.
• Drive continuous improvements across the marketing technology ecosystem.
• Administer the Marketo platform, including database health, email deliverability, campaign operations, and platform monitoring.
• Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies.
• Automate recurring marketing processes using tools such as Openprise to improve efficiency and consistency.
• Establish and maintain governance standards, including naming conventions, folder structures, documentation, and version control.
• Partner with Marketing Strategy, Sales Operations, and Data teams to ensure reliable, scalable marketing processes.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience.
• Marketo Certification(s)
• 4+ years of experience with Marketo or comparable marketing automation platforms
• 3 + years' experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs

Preferred

• Excellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlines
• Familiarity with AGILE/SCRUM process management methodologies
• Prior experience working in B2B SaaS or a high-tech environment
• Ability to train and mentor teams on marketing automation best practices
• Demonstrated success in optimizing and scaling marketing automation systems in a growth environment
• Experience integrating Marketo as part of a larger RevOps infrastructure
• Strong cross-functional collaboration skills with the ability to influence process improvements
• Experience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sources
• Experience with REST / SOAP APIs, Webhooks, JavaScript (or similar technologies)
• Strong problem-solving skills with the ability to troubleshoot complex campaign logic and data flows

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.