Responsibilities

• MarTech Stack Architecture & Governance:
• Own the holistic architecture, integration standards, API security, and global data flow across the entire MarTech ecosystem.
• Proactively audit stack utilization, system health, and vendor efficiency to identify opportunities for consolidation, automation, and capability enhancement.
• Establish governance policies ensuring every tool has a designated functional super-user/admin while maintaining centralized architectural control over core CRM/MAP syncs.
• Marketo Core Architecture & Enablement:
• Serve as the technical architect for Marketo, maintaining system performance, global program templates, tokenization, lead scoring pipelines, database hygiene, and CRM integration rules.
• Build and deliver comprehensive enablement, documentation, and training programs for non-MOps tool owners and program leads across the GTM organization.
• Campaign Operations & Self-Serve Frameworks:
• Design, launch, and refine a fully self-serve campaign execution model that enables program owners (Field Events, Webinars, Nurtures, Demand Gen) to launch campaigns effortlessly using standardized Marketo templates and operational playbooks.
• Automate campaign ops end-to-end—continuously shoring up manual processes, eliminating ticket bottlenecks, and introducing automated QA guardrails for link validation, rendering, and brand compliance.

Requirements

• Experience: 3+ years in Marketing Operations, Systems Architecture, or MarTech Management in a growth-stage B2B SaaS environment.
• Must-Have Requirements:
• Marketo Mastery (Required): Advanced Marketo administration experience is 100% required (Marketo Certification preferred). Candidates without hands-on Marketo expertise will not be considered. Deep technical knowledge of Marketo program architecture, tokenized templates, global forms, deliverability, and Marketo-Salesforce CRM sync management is essential.
• Stack Architecture Experience: Hands-on experience integrating, auditing, and governing multi-tool stacks (webinars, CMS, ABM, event capture, direct mail, social tools).
• Process & Automation First Mindset:
• Proven track record of replacing manual campaign ticket queues with scalable, self-serve operational models and automated QA checks.
• Strong technical documentation skills with a passion for teaching, enabling, and certifying non-technical stakeholders.
• Leadership: Self-directed problem solver capable of auditing technical systems, driving vendor conversations, and leading operational change management across marketing teams.

Benefits

• 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
• Market-leading leave policies, including gender-neutral parental leave and compassionate leave
• Family forming support through Maven for you and your partner
• Paid time off - take the time you need, when you need it
• Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
• Mental health support through Modern Health, including therapy, coaching, and digital tools
• Pre-tax commuter benefits (US Employees)
• 401(k) plan with Fidelity with employer match (US Employees)
• Regular team events to connect, recharge, and have fun
• And most importantly: the opportunity to help build the company you want to work at