Marketing Operations Manager

USA (Remote)

$96K/yr – $126K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross functional marketing operations and data discipline to drive scalable multi channel campaigns and revenue impact.

  • Growth Infrastructure: Establish governance, standards, and analytics across marketing, operations, and IT.
  • Lead & Pipeline: Own lead flow, scoring, segmentation, routing, and lifecycle to improve lead-to-rental conversion.

Job Description

Responsibilities

  • Design and optimize marketing workflows, processes, and systems to improve efficiency and scalability across all campaigns
  • Align cross-functional teams (marketing, operations, revenue management, IT) to ensure seamless execution
  • Establish governance, standards, and best practices across the marketing organization
  • Oversee the execution of integrated marketing campaigns across digital, email, SEO, and local marketing channels
  • Define campaign goals, timelines, and success metrics; ensure on-time, on-budget delivery
  • Coordinate internal stakeholders and agency partners to maintain alignment and accountability
  • Own lead management strategy, including lead flow, scoring, segmentation, and routing
  • Optimize lead-to-rental conversion through improved processes, automation, and system integration
  • Partner with operations and sales teams to ensure effective follow-up and customer experience
  • Manage marketing data integrity, tracking, and reporting across platforms (GA4, CRM, marketing automation tools)

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field
  • Marketing and revenue growth experience in self storage or national multi-site real estate sector experience required
  • 5–7+ years of experience in marketing operations, digital marketing, or related roles
  • Strong expertise in marketing automation platforms, CRM systems, and analytics tools
  • Deep understanding of lead management, segmentation, and customer lifecycle marketing
  • Strong analytical skills with the ability to translate data into actionable insights
  • Experience managing agency partners and marketing technology vendors
  • Excellent organizational, communication, and project management skills

Benefits

  • Medical/Dental/Vision insurance (PPO)
  • Participation in the company 401(k) plan with a company match
  • Vacation Time, Nine Paid Holidays, Three floating holidays per year
  • Sick time
  • Tuition reimbursement opportunity
  • Company-paid life insurance equaling your annual base salary
  • Company-paid short-term and long-term disability
  • Paid Parental Leave
  • This position is eligible as an internal promotion opportunity
The Inland Real Estate Group of Companies logo

The Inland Real Estate Group of Companies

The Inland Real Estate Group of Companies, Inc. (“Inland”) is one of the nation’s largest commercial real estate and finance groups. With more than 50 years of integrity, expertise and innovation in the industry, Inland is a business incubator that specializes in creating, developing and supporting Inland member companies that provide real estate and real estate-related services. With an industry leading track record of results, Inland member companies cumulatively employ more than 1,000 people nationwide. To date, Inland has acquired more than $48 billion in commercial real estate and owned and managed hundreds of millions of square feet of commercial property and over 84,000 apartment units in 49 states. Inland also has the distinction of being the 2009, 2014, and 2017 Better Business Bureau Torch Award Winner for Ethics in the Marketplace. For more information, visit www.inlandgroup.com.

Founded in 1967
Oak Brook, Illinois, USA
655 employees (31 in marketing)

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
28.4%
Direct
56.8%
Referral
5.6%
Social
8%
Paid
1.1%

Headcount Trend

Current headcount: ~659

Marketing Team

Marketing Team Size
31 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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