Marketing Operations Manager, HubSpot & MarTech

Miami Gardens, FL (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 10 days ago

Job Summary

Own and optimize HubSpot Marketing Hub across Ross Sports & Entertainment brands, shaping data standards, audience segmentation, and governance while collaborating with Revenue Operations and Lifecycle Marketing.

  • Lead generation sources and lifecycle processing ownership
  • Data integration and attribution collaboration

Job Description

Responsibilities

  • Serve as the primary owner and subject-matter expert for HubSpot Marketing Hub.
  • Establish and maintain standards for the use of the Hubspot marketing campaign object across all Ross Sports & Entertainment brands.
  • Evaluate requests for new platform functionality and determine the most effective and sustainable solution.
  • Monitor platform performance, data quality, adoption, and operational health.
  • Maintain documentation for Marketing Hub processes, configurations, integrations, and governance standards.
  • Own the creation, configuration, and governance of HubSpot lead generation sources including progressive profiling, consent language, routing, follow-up actions, and lifecycle processing.
  • Own and maintain the email preference center and subscription architecture.
  • Develop and maintain scalable audience segmentation frameworks that support campaigns, personalization, lifecycle management, and performance analysis.
  • Support the development, deployment, and ongoing maintenance of HubSpot revenue attribution capabilities, including dashboards, tracking structures, campaign data, and process requirements needed to connect marketing activity to lead generation, pipeline creation, and revenue.
  • Manage HubSpot’s connection to the organization’s marketing technology platforms to ensure accurate, secure, and consistent data flow across connected systems.

Requirements

  • Bachelor’s degree in management information systems, data engineering, or equivalent professional experience.
  • Two or more years of hands-on experience administering HubSpot Marketing Hub or a comparable enterprise marketing automation platform.
  • Strong understanding of audience segmentation, marketing automation, campaign tracking, lead management, and marketing analytics.
  • Strong working knowledge of APIs, webhooks, data synchronization, system integrations, and data mapping concepts.
  • Strong analytical and problem-solving skills, including the ability to manage complex data and systems.
  • Strong project-management skills and the ability to manage several priorities simultaneously.
  • Excellent written and verbal communication skills, with the ability to explain technical concepts to nontechnical stakeholders.
  • Experience working in a sports & entertainment, hospitality, or live-events organization.
  • Familiarity with data privacy and marketing compliance requirements.

Benefits

  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Hard Rock Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, paid time off (PTO), and company holidays

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Marketing Operations Manager, HubSpot & MarTech

Miami Dolphins Stadium · Miami Gardens, FL · Unknown