Marketing Operations Analyst

Kingsport, TN (Unknown)

Salary Not AvailableMid Level

Posted 3 days ago

Job Summary

Own and optimize the organization's public website and digital engagement programs, from governance and content to analytics-driven improvements, while coordinating with IT, marketing and external partners.

  • Manage public website and CMS
  • Improve digital engagement through analytics and experiments
  • Oversee marketing automation, journeys and dashboards

Job Description

Responsibilities

  • Manage the organization's public website, leveraging analytics to identify opportunities for improvements in user experience, content effectiveness, and digital engagement.
  • Administer content management system for the public website.
  • Monitor website performance, accessibility, user experience, and content effectiveness.
  • Partner with content creators and marketing strategists to improve digital engagement.
  • Coordinate website enhancements and improvements with IT and third-party vendors.
  • Establish website governance standards and periodic content review processes.
  • Utilize research and conduct experiments to optimize search engine visibility for the organization's public web content.
  • Administer communication tools for the organization's digital banking platforms.
  • Launch member-facing communications such as alerts, informational messages, and marketing campaigns via the organization's digital banking platforms.
  • Administer the organization's marketing automation platform.
Eastman Credit Union logo

Eastman Credit Union

4.6 Glassdoor

ECU is a not-for-profit financial cooperative serving communities in TN, VA, and TX. Federally insured by NCUA. Member Equal Housing Lender. Equal Opportunity Employer.Eastman Credit Union is committed to providing our members with Extraordinary Member Service through our Service Excellence Program. By hiring and retaining the BEST employees, our focus is on the member and we drive our business based upon the needs and wants of our member owners. The employees of Eastman Credit Union are recognized as a tremendous asset. We value our employees and want them to value ECU as a desirable place to work. We recognize the key to extraordinary member service is a competent, well-trained staff. We strive to ensure that our employees have both the knowledge and resources needed to serve our membership in an efficient, effective manner, one member at a time. The key to our culture at ECU is we look for people who are professional, analytical, patient, kind, self-motivated, service oriented, empowered, involved and confident. If this sounds like you, please bring your talents and skills to ECU.

Founded in 1934
Kingsport, Tennessee, USA
518 employees (13 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Team Size
13 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
508.8K
Monthly Google Ads Budget
$7.1K
Traffic Source Mix
Search
23.6%
Direct
55.4%
Referral
18.2%
Social
0.1%
Paid
0.3%

Headcount Trend

Current headcount: ~518

Recent News

Eastman Credit Union logo

Marketing Operations Analyst

Eastman Credit Union · Kingsport, TN · Unknown