Responsibilities

• The Marketing Operations Analyst will design, implement, and manage automated marketing campaigns using a digital marketing platform.
• They will develop data strategies for audience segmentation and personalized marketing, ensuring data quality and accuracy across platforms.
• The analyst will assist in tracking campaign performance, integrating the digital marketing platform with other systems, and troubleshooting system issues to ensure smooth marketing operations.
• Oversee the daily operations of the digital marketing automation software and services.
• Execute and assist in the execution of digital marketing campaigns.
• Assist with recurring website personalization strategy and placement.
• Assist with developing, testing, and the implementation new digital marketing solutions and marketing automations.
• Analyze service performance within the digital marketing software and assist with end user engagement data.
• Work with vendors and partners to organize and execute new digital marketing services and projects.
• Watch for, and present leadership information on emerging technologies and digital marketing trends.

Requirements

• Bachelor’s degree in web development, Marketing, or related field.
• 1-5 years of experience with a knowledge of Digital Marketing Strategies, preferably Salesforce Marketing Cloud and its services and features in addition to the Salesforce CRM platforms, including Service Cloud.
• HTML/CSS, PHP, SQL, JavaScript, website analytics, content marketing and digital advertising.
• Math skills, Secondary-level computer knowledge including Microsoft Office.
• Good written, oral communication, and multi-tasking skills.
• Ability to always maintain the confidentiality of Credit Union and member records.

Preferred

• Effective UX/UI design skills and CRM experience a plus.