Marketing Officer

Responsibilities

• Create impactful content by focusing on strategic intent on a variety of marketing materials including, but not limited to articles, email campaigns, sales and educational materials, website updates (WordPress), social media, advertising, presentations, website content, and internal business deliverables.
• Review the team’s drafts and copy to improve writing and technical accuracy to ensure alignment with the business objectives and target audience; provide development support and guidance as needed.
• Manage multiple projects across business lines ensuring a focus on established objectives and adding value to continuously improve messaging while meeting/exceeding expectations and deadlines for overall success.
• Collaborate with the team and key stakeholders to understand project scope, proactively researching and organizing details to determine an outline/plan.
• Gain proficiency with marketing’s tech stack (Seismic, HubSpot, Salesforce, WordPress, Adobe Professional).
• Assist with public relations/media efforts in partnership with management and the PR agency; projects include press releases, social media activity, and website updates.
• Facilitate management and training of the department’s content (Seismic) for company-wide use, offering best practices to increase adoption.
• Support the company’s internal materials and projects; new hire process, company biographies/headshots, onboarding and training presentations, etc.
• Represent the department at meetings when needed.
• Contribute to department initiatives to improve collateral, processes, efficiency, and productivity.

Requirements

• -Bachelor’s degree in marketing, or a similar discipline.
• -A minimum of 7 years in a professional marketing role. Financial services industry is a plus.
• -Successful track record owning the copy for multi-touch campaigns in a compliance-regulated environment.
• -Experience creating targeted content and managing projects to deadlines.

Preferred

• - Team oriented and collaborative.
• - Excellent communication and problem-solving skills.
• - Strong attention to detail with proven initiative and proactive follow-through.
• - Strong working knowledge of Microsoft Office and marketing applications/technology (CRM, CMS, email platform, etc.).

Benefits

• -Competitive health and welfare benefits, including company HSA contributions
• -Numerous voluntary benefit choices available
• -Superior 401k match
• -Tuition reimbursement
• -Company subsidized commuter benefits
• -Generous paid time off, including parental leave
• -Plus more!