Marketing & New Patient Coordinator

Responsibilities

• You\'ll be the bridge between our practice and the people who need us. Half marketer, half patient guide, you\'ll grow our visibility, turn inquiries into scheduled patients, and make every new patient\'s first experience smooth and welcoming. You\'ll represent our doctors\' expertise and our practice\'s values in everything you create and every conversation you have.
• Plan and run a monthly marketing calendar covering digital, local, and referral channels.
• Shoot and edit short-form videos for Instagram Reels, TikTok, YouTube Shorts, and Facebook, including captions, music, transitions, and on-screen text formatted for each platform.
• Create and post content for Instagram, Facebook, TikTok, LinkedIn, and YouTube, including patient education, doctor spotlights, behind-the-scenes, and team culture (with proper patient consent).
• Use AI tools (such as ChatGPT, Claude, Canva AI, CapCut AI, or Descript) to speed up content creation, drafting, captioning, editing, and scheduling, and review all AI output for accuracy and brand voice before publishing.
• Help build and improve AI-assisted workflows for marketing and new patient follow-up, such as content templates, automated reminders, and lead tracking.
• Manage our Google Business Profile, Yelp, Zocdoc, and Healthgrades listings, and encourage and respond to patient reviews professionally and in line with HIPAA.
• Keep website content current (services, doctor bios, blog posts, FAQs, promotions) and work with vendors on SEO and local search.
• Support paid advertising (Google Ads, Meta ads), including tracking spend, leads, and cost per new patient.
• Write and send patient email and text campaigns: newsletters, recall and reactivation, seasonal reminders, and year-end insurance benefit reminders.

Requirements

• 1–3 years of experience in marketing, patient coordination, or healthcare/dental front office (dental experience strongly preferred).
• Hands-on experience editing short-form video for social media using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or Descript. A portfolio of video work is required.
• Comfortable using AI tools in daily work and able to build simple, repeatable AI workflows, with good judgment about accuracy and patient privacy (no patient information entered into public AI tools).
• Excellent written and verbal communication with a warm, professional phone and in-person presence.
• Organized, self-motivated, and able to manage multiple projects and follow-ups.
• Must be able to commute reliably to Lower Manhattan.

Preferred

• Bilingual skills (e.g., Chinese, Korean, or Spanish) are a plus.
• Dental software experience (Dentrix, Eaglesoft, Open Dental, or similar) is a plus.
• Understanding of HIPAA, or willingness to learn.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Dental insurance
• Employee discounts
• Free food & snacks
• Free uniforms
• Opportunity for advancement
• Paid time off