CTSI

Marketing and New Business Development Representative

Lubbock, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive proactive lead generation and outbound outreach as a Marketing and New Business Development Representative to build pipeline and engage decision-makers.

  • Own outbound prospecting and pipeline-building activities across defined markets.
  • Must-have: Strong communication skills and CRM familiarity.
  • Standout: Ability to translate campaigns into measurable opportunities and revenue.

Job Description

Responsibilities

  • Identify, research, and target prospective clients within defined markets
  • Execute outbound prospecting efforts including calls, emails, and events
  • Build and maintain a consistent pipeline of new business opportunities
  • Qualify leads and coordinate hand-off to sales team or leadership for closing
  • Develop and maintain prospect databases and CRM records with accurate activity tracking
  • Establish initial relationships with decision-makers and key influencers
  • Support and participate in networking events, trade shows, and industry functions to generate new contacts
  • Collaborate with leadership to refine targeting strategies and outreach campaigns
  • Support marketing campaigns and outreach initiatives
  • Track campaign effectiveness and lead conversion metrics
  • Marketing Support duties (Secondary Focus)
  • Assist in developing targeted campaigns designed specifically for lead generation
  • Contribute content and ideas for email campaigns, outreach messaging, and digital engagement
  • Support website and social media updates with a focus on driving inbound leads
  • Coordinate with vendors and partners on co-marketing initiatives that produce measurable business opportunities
  • Help track and report on campaign effectiveness, lead conversion, and ROI

Requirements

  • High School Diploma
  • College experience preferred
  • Strong verbal and written communication skills
  • Ability to initiate conversations and build rapport
  • Self-motivated with a results-driven mindset

Preferred

  • Marketing, Business, Communications, or related experience preferred
  • Confidence in outbound communication (phone, email, in-person)
  • Ability to initiate conversations and quickly build rapport
  • Basic understanding of sales processes and lead qualification
  • Proficiency with computers, CRM systems, and digital tools
  • Strong organizational and time management skills
  • Familiarity with lead generation and business development strategies
  • Understanding of digital marketing as it relates to pipeline growth
  • Working knowledge of the technology industry
  • Ability to analyze prospects and identify business opportunities