Responsibilities

• Identify, research, and target prospective clients within defined markets
• Execute outbound prospecting efforts including calls, emails, and events
• Build and maintain a consistent pipeline of new business opportunities
• Qualify leads and coordinate hand-off to sales team or leadership for closing
• Develop and maintain prospect databases and CRM records with accurate activity tracking
• Establish initial relationships with decision-makers and key influencers
• Support and participate in networking events, trade shows, and industry functions to generate new contacts
• Collaborate with leadership to refine targeting strategies and outreach campaigns
• Support marketing campaigns and outreach initiatives
• Track campaign effectiveness and lead conversion metrics

Requirements

• High School Diploma
• College experience preferred
• Strong verbal and written communication skills
• Ability to initiate conversations and build rapport
• Self-motivated with a results-driven mindset

Preferred

• Marketing, Business, Communications, or related experience preferred
• Confidence in outbound communication (phone, email, in-person)
• Ability to initiate conversations and quickly build rapport
• Basic understanding of sales processes and lead qualification
• Proficiency with computers, CRM systems, and digital tools
• Strong organizational and time management skills
• Familiarity with lead generation and business development strategies
• Understanding of digital marketing as it relates to pipeline growth
• Working knowledge of the technology industry
• Ability to analyze prospects and identify business opportunities