Responsibilities

• Develop and execute strategic marketing and communications across digital, print, media, and public relations channels.
• Manage Downtown Inc.'s website, social media, email marketing, blogs, publications, and other content to promote downtown businesses, programs, events, and initiatives.
• Create compelling stories, business spotlights, visitor content, press releases, and promotional materials that increase awareness and engagement.
• Collaborate with internal teams to develop creative assets including photography, video/reels, graphic design, and publications.
• Support sponsorship recognition, fundraising campaigns, grants, and organizational communications while maintaining consistent branding.
• Track marketing performance and recommend new strategies based on industry trends and analytics.
• Serve as the primary contact for downtown businesses, connecting merchants with Downtown Inc., YCEA, City of York, and partner resources.
• Build strong relationships through regular outreach, business visits, and ongoing communication.
• Develop merchant newsletters, surveys, email communications, and stakeholder updates.
• Encourage participation in Downtown Inc. programs, promotions, events, and advocacy initiatives.

Requirements

• Bachelor's degree in marketing, communications, business, journalism, hospitality, or related field (or equivalent experience).
• Up to five years of experience in marketing, communications, merchant relations, customer engagement, or a related field.
• Excellent writing, communication, and relationship-building skills.
• Strong organizational, project management, and time management abilities with experience managing multiple priorities.
• Demonstrated creativity, initiative, and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency with Microsoft Office and familiarity with Canva, Adobe Creative Suite, Mailchimp, and website content management systems.
• Willingness to work evenings and weekends as needed for meetings and events.
• Ability to travel throughout downtown York and lift up to 25 pounds for event support.
• Ability to handle confidential information with professionalism and diplomacy.

Benefits

• We offer competitive benefits that include healthcare, a retirement plan, paid family leave, and tuition reimbursement.
• We respect that your personal time is important, that is why we offer paid time off and vacation leave and encourage you to utilize it.
• We can accommodate flexible in-office and remote working.
• We respect and encourage community volunteer involvement.