Marketing & Membership Manager

San Francisco, CA (Hybrid)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own Merola's integrated marketing and membership program, driving multi-channel campaigns, audience segmentation, and brand-consistent communications across campaigns, website, social, events, and donor communications.

  • Lead multi-channel campaigns and annual appeal cycles
  • Manage communications calendar and CRM-driven segmentation
  • Collaborate with leadership and consultants on strategy and messaging

Job Description

Responsibilities

  • Lead copy, design, scheduling, and multi-channel execution for Merola's annual appeal cycles and membership renewals, in partnership with the development team.
  • Manage the public and donor-facing communications calendar so campaigns are prepared ahead of Merola's busiest seasons.
  • Lead all email campaigns, including copy, layout, scheduling, and segmentation, while coordinating list trades.
  • Maintain and enhance Merola's website, managing SEO and site analytics with designers and developers.
  • Manage Merola's social media presence, content calendar, and partner collaborations.
  • Produce copy and oversee the design and production of Merola's print and digital publications, managing vendors and timelines.
  • Coordinate with Merola’s marketing and PR consultants on the annual advertising plan.
  • Maintain brand guidelines across all internal and external channels.
  • Serve as primary liaison with Merola's box office vendor, overseeing comp allocations, sales tracking, and ticket builds.
  • Capture and manage ticketing and patron data in the CRM to inform marketing strategy.

Requirements

  • 3–5 years in marketing, communications, development, or a related field.
  • Strong writing, editing, and storytelling skills with close attention to detail and brand voice.
  • Experience with email platforms (e.g., Mailchimp), social scheduling tools, and a website CMS (e.g., WordPress).
  • Familiarity with Adobe Creative Suite, Google Analytics, and SEO/SEM best practices.

Preferred

  • Experience with Salesforce, PatronManager, or other CRM tools strongly preferred.

Benefits

  • medical, dental, and vision insurance
  • a 401(k) retirement plan
  • paid time off
  • paid holidays
Merola Opera Program logo

Merola Opera Program

5.0 Glassdoor

Named for San Francisco Opera's first General Director Gaetano Merola, the Merola Opera Program is an 11-week summer training program featuring classes and public performances of operas to give the selected artists a comprehensive education early in their career. Known for its world-class faculty and superb alumni, Merola provides a one-of-a-kind summer training experience for 20 singers, 4 apprentice coaches, and one apprentice stage director. Began in 1957, Merola is the oldest program of its kind.

Founded in 1957
San Francisco, California, USA
33 employees (10 in marketing)
1% recommend to a friend

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Merola Opera Program salaries

Marketing Team

Marketing Team Size
5 (15% of company)
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
26%
Direct
40.7%
Referral
17.1%

Headcount Trend

Current headcount: ~33

Recent News

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Marketing & Membership Manager

Merola Opera Program · San Francisco, CA · Hybrid