Responsibilities

• Creates and implements marketing campaigns for a variety of titles, utilizing insights and analytics to inform end-to-end strategy.
• Collaborates directly with editorial, publicity, sales, and creative marketing services, as well as with authors and agents, to communicate, refine, and execute plans.
• Works with authors to maximize campaign effectiveness, including helping to grow social media platforms, leveraging connections and pitching potential partnerships.
• Partners with other members of the marketing department to share ideas, brainstorm, and develop new techniques and strategies.
• Leverages consumer insights to create sales opportunities.
• Researches and explores new marketing tools, platforms, and tactics including testing and optimizing to create best-in-class, cutting edge campaigns.

Requirements

• Minimum 5 years of experience in book marketing, including experience creating and executing marketing campaigns; prior experience working on fiction titles preferred
• Fluency in key marketing strategies and tools including email, social media, advertising, and search
• Familiarity with analyzing sales patterns and other key marketing metrics to inform plans and promotions
• Experience presenting in both internal and external meetings to stakeholders across seniority levels
• The ability to meet deadlines, multitask, and prioritize effectively
• The ability to work as part of a collaborative team while also having the autonomy to craft and implement plans for assigned projects
• Excellent verbal and written communication and copywriting skills
• PC fluency required; Canva experience a plus

Benefits

• Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&DA Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.